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Bringing Intelligence To Instagram: Automation That Turns Engagement Into Revenue

Stop treating Instagram as just a brand channel. With ZEPIC’s intelligent automation, convert every comment and DM into leads and sales—powered by AI.

Mahaboob Zulfa

October 29, 2025

How to personalize WhatsApp bulk messages for higher engagement

Personalize WhatsApp bulk messages for 3-5x higher conversions. Learn segmentation, automation workflows, and advanced tactics that work.

Mahaboob Zulfa

October 21, 2025

Instagram Updates 2025: What Businesses Should Know

Stay ahead with the latest Instagram Updates 2025! Likes are now not that important in the Instagram ranking factor. Find out more in this blog.

Anandhi Moorthy

October 16, 2025

All blogs

How to Increase Online Sales Fast: 4 Customer Data Fixes...

Learn how to increase online sales fast with 4 customer data fixes for your Shopify store.

Mahaboob Zulfa

Read in 5mins

February 18, 2025

How to Increase Online Sales Fast: 4 Customer Data Fixes...

Learn how to increase online sales fast with 4 customer data fixes for your Shopify store.

Mahaboob Zulfa

Read in 5mins

February 18, 2025

How to Increase Online Sales Fast: 4 Customer Data Fixes...

Learn how to increase online sales fast with 4 customer data fixes for your Shopify store.

Mahaboob Zulfa

Read in 5mins

February 18, 2025

How to Increase Online Sales Fast: 4 Customer Data Fixes...

Learn how to increase online sales fast with 4 customer data fixes for your Shopify store.

Mahaboob Zulfa

Read in 5mins

February 18, 2025

How to Increase Online Sales Fast: 4 Customer Data Fixes...

Learn how to increase online sales fast with 4 customer data fixes for your Shopify store.

Mahaboob Zulfa

Read in 5mins

February 18, 2025

How to Increase Online Sales Fast: 4 Customer Data Fixes...

Learn how to increase online sales fast with 4 customer data fixes for your Shopify store.

Mahaboob Zulfa

Read in 5mins

February 18, 2025

How to Increase Online Sales Fast: 4 Customer Data Fixes...

Learn how to increase online sales fast with 4 customer data fixes for your Shopify store.

Mahaboob Zulfa

Read in 5mins

February 18, 2025

How to Increase Online Sales Fast: 4 Customer Data Fixes...

Learn how to increase online sales fast with 4 customer data fixes for your Shopify store.

Mahaboob Zulfa

Read in 5mins

February 18, 2025

How Newsletters Fuel E-commerce Sales and Product Launches

Learn why email marketing returns $36 for every dollar spent and how ZEPIC helps brands automate and scale meaningful customer conversations.

Anandhi Moorthy

October 23, 2025

From Scroll to Stay: How Instagram, Email, and WhatsApp Create the Perfect Booking Trinity for Hotels

ZEPIC explores how Instagram, email, & WhatsApp create the perfect booking journey for hotels. Learn practical strategies to connect with guests.

Anandhi Moorthy

October 22, 2025

How to personalize WhatsApp bulk messages for higher engagement

Personalize WhatsApp bulk messages for 3-5x higher conversions. Learn segmentation, automation workflows, and advanced tactics that work.

Mahaboob Zulfa

October 21, 2025

Post-BFCM Customer Retention: Turning One-Time Shoppers Into Lifelong Customers

Discover how to turn one-time BFCM shoppers into lifelong customers with data-driven retention strategies across email, WhatsApp, and Instagram.

Anandhi Moorthy

October 20, 2025

Instagram Updates 2025: What Businesses Should Know

Stay ahead with the latest Instagram Updates 2025! Likes are now not that important in the Instagram ranking factor. Find out more in this blog.

Anandhi Moorthy

October 16, 2025

How WhatsApp Is Transforming MICE (Meetings, Incentives, Conferences, and Exhibitions) from Planning to Post-Event Engagement

Discover how WhatsApp revolutionizes MICE events by streamlining communication, boosting engagement, & enhancing attendee experiences.

Anandhi Moorthy

October 15, 2025

Step-by-Step Guide to Setting Up High-Converting BFCM Campaigns

Want to crush your Black Friday–Cyber Monday goals? This guide from ZEPIC explores how to plan, automate, & optimize high-converting campaigns.

Anandhi Moorthy

October 13, 2025

From Booking to Loyalty: How Travel Brands Win with Cross-Channel Marketing Automation

Go beyond bookings. Learn how travel brands use marketing automation across email, WhatsApp, and SMS to turn one-time travelers into loyalists.

Anandhi Moorthy

October 10, 2025

Why Instagram DM Automation Is the Missing Piece in Your Marketing Stack

Learn why Instagram automation is the missing piece in your marketing tech stack & how you can leverage it to increase sales.

Anandhi Moorthy

October 8, 2025

Your Guide to Instagram Engagement: How to Turn Comments and Story Reactions Into Sales

Discover how to turn Instagram comments, Story reactions, and DMs into real sales. Learn proven tactics to identify purchase intent and boost ROI.

Anandhi Moorthy

September 25, 2025

BFCM & Beyond: Holiday Shopping Trends 2025 with a Bonus Action Plan

Discover 2025 holiday shopping trends & why BFCM data is the secret to post-holiday growth. Plus, grab our 60-day BFCM action plan.

Anandhi Moorthy

September 18, 2025

11 Ways to Write Subject Lines Your Audience Can’t Ignore

Boost your email open rates with 11 tested subject line hacks. Learn data-driven tactics D2C brands use and see how ZEPIC optimizes every send.

Anandhi Moorthy

August 29, 2025

Think Cart Abandonment Is the Only Way Back? Here Are 5 Proven Campaigns to Recover 30% More Revenue

Boost conversions by 30% with 5 revenue recovery campaigns that target browse drop-offs, checkout hesitations, and more.

Anandhi Moorthy

August 28, 2025

Break the 250-message WhatsApp limit—Scale 4x faster with ZEPIC’s accelerated onboarding

Break free from WhatsApp's 250-message trap. ZEPIC helps D2C brands scale to 1000 daily messages without waiting for blue tick approval.

Mahaboob Zulfa

August 20, 2025

The Agentic Commerce era: How Shopify, Amazon, OpenAI, and Google are revolutionizing online shopping

Shopify’s agentic commerce, Google’s AI mode, OpenAI’s agentic models, and Amazon’s Buy for Me—Find out how agentic AI is shaping the ecommerce space.

Anandhi Moorthy

August 19, 2025

Cart abandonment vs. checkout abandonment: why shoppers leave & how to win them back

Discover why cart and checkout abandonment happen and practical tips to reduce lost sales and boost your e-commerce conversions effectively.

Anandhi Moorthy

August 8, 2025

Breaking Down ZEPIC's Pricing: Credits vs. Traditional Marketing Costs

Learn how ZEPIC's credit system works vs traditional marketing pricing. What's included, how it saves money, and why it's more flexible.

Mahaboob Zulfa

August 7, 2025

Navigating the Shift from Open Marketplaces to Walled Gardens

Marketing is shifting fast. Discover how walled gardens are redefining data, access, and where your next campaign truly belongs in 2025.

Anandhi Moorthy

July 28, 2025

Fast, Flexible, Human: How ZEPIC Onboards Consumer Brands in Under 3 Hours

Are you losing revenue while setting up your marketing automation platform? Discover how ZEPIC helps D2C brands go live in 3 hours & unlock ROI

Anandhi Moorthy

July 24, 2025

What the Smartest Brands Do Differently to Get Customer Data

Learn how to collect high-quality customer data using ethical strategies and smart AI tools—so you can understand and engage your audience.

Anandhi Moorthy

July 18, 2025

Instagram Updates: What Marketers Need to Know

Instagram marketing news and updates. Google search integration explained. Learn authentic strategies for better discoverability

Mahaboob Zulfa

July 10, 2025

Introducing Smart Retries, your WhatsApp Campaign’s second chance

Introducing Smart Retries, ZEPIC's new WhatsApp feature that automatically resends failed campaign messages to boost delivery rates and sales.

Mahaboob Zulfa

July 1, 2025

The D2C Game Plan That Actually Works (Because the Old One Doesn’t)

Why 80% of D2C brands fail within 2 years. Learn to fix ROAS blindness, COD issues, CAC-LTV imbalance & retention strategies for sustainable growth.

Kezia Rithi

June 26, 2025

Latest WhatsApp Business Features: A Running List

New WhatsApp Business features let you advertise in Status, monetize channels, and reach 1.5 billion users. Here's what marketers need to know.

Anandhi Moorthy

June 17, 2025

WhatsApp Business Pricing Updates: What’s Changing from July 2025

From per-message pricing to free Utility template messages, Meta is making some major changes to the WhatsApp Business pricing from July 2025

Anandhi Moorthy

June 12, 2025

What To Look For When Choosing a Messaging Channel?

D2C messaging made simple: Learn how to choose the right channel based on geography, customer behavior, journey stage, and various other factors.

Anandhi Moorthy

June 11, 2025

SMS, WhatsApp, RCS: Which Messaging Channel Should D2C Brands Choose?

Which messaging channel should D2C brands use in 2025? Here’s a comprehensive comparison of SMS, WhatsApp, and RCS to help you make a decision.

Anandhi Moorthy

June 4, 2025

Follow the Money—Introducing ZEPIC's Revenue Attribution Reports

See which marketing campaigns actually drive sales. ZEPIC's Revenue Attribution Reports track email and WhatsApp revenue impact in real-time

Mahaboob Zulfa

June 2, 2025

4 Non-Promotional ECommerce Email Marketing Strategies That Drive Loyalty and Sales (With Examples)

Transform your eCommerce email marketing with 4 non-promotional strategies. Learn how to build loyal customers without constant discount campaigns.

Mahaboob Zulfa

May 29, 2025

Customer Data Platform vs. CRM — Which One Do You Need As Business Grows?

Explore the critical differences between CDPs & CRMs. Learn which solution best fits your business needs for data unification & customer engagement.

Mahaboob Zulfa

May 15, 2025

ZEPIC's Free Tools for Effective Email and WhatsApp Marketing

Learn how ZEPIC's free email and WhatsApp marketing tools help you improve customer engagement without increasing your marketing budget.

Anandhi Moorthy

May 13, 2025

How to Maximize WhatsApp Delivery: A Practical Guide

Struggling with WhatsApp delivery issues? This guide covers Meta’s rules, error fixes, and template tips to help your messages land—and convert.

Moema Vianna

May 6, 2025

7 D2C Email Marketing Campaign Ideas to Improve Open Rates

Learn about high-impact D2C email marketing strategies & campaigns that deliver a 100% ROI increase with strategic targeting and personalization.

Anandhi Moorthy

April 11, 2025

Email Templates 101: Design, Copy, and Best Practices

Learn essential design principles, copywriting strategies, and AI-powered personalization techniques to maximize your email marketing ROI.

Anandhi Moorthy

April 10, 2025

WhatsApp Business April 2025 Update: New Restrictions & WhatsApp Broadcast Limit Explained

Discover the latest WhatsApp Business policy updates for April 2025, including new restrictions on message templates and potential broadcast limits.

Anandhi Moorthy

April 4, 2025

Customer 360 in Action: How Leading Brands Are Winning with Omnichannel Marketing

Learn how leading brands are leveraging customer 360 and unified customer data to create seamless, high-converting experiences across every channel.

Anandhi Moorthy

March 21, 2025

Top 7 Mass Email Services for High-ROI Email Marketing Campaigns in 2025

Discover the top mass email services for 2025 to boost deliverability, automation, and ROI for your email marketing campaigns.

Anandhi Moorthy

March 14, 2025

ZEPIC's Team Inbox Gets a Major Upgrade—And Simplifies WhatsApp Conversation Management

Discover ZEPIC's upgraded Team Inbox—auto-replies, business hours, rich content editing, & template messages to transform your customer engagement.

Mahaboob Zulfa

March 13, 2025

From Concept to Inbox: How ZEPIC's AI Newsletter Generator Can Help You Build Newsletters from Scratch

Learn how to create stunning newsletters for email and WhatsApp in minutes with ZEPIC's AI Newsletter Generator.

Mahaboob Zulfa

March 7, 2025

The Present and Future of Martech: The 2020s and Beyond

From stack interconnectivity to Gen AI, Martech has come a long way since the 2020s. Join us as we explore the present & future of Martech.

Pradyut Hande

February 28, 2025

SaaS Pricing in the New AI Economy

AI is revolutionizing SaaS pricing! See why usage-based pricing is replacing outdated models in marketing automation & helping businesses scale.

Santhosh Guru

February 21, 2025

How to Increase Online Sales Fast: 4 Customer Data Fixes Your Shopify Store Needs Right Now

Learn how to increase online sales fast with 4 customer data fixes for your Shopify store.

Mahaboob Zulfa

February 18, 2025

The Evolution of Martech through the Ages: From the 1970s to the 2010s

From the 1970s to the 2010s, Martech has evolved drastically with the advent of CDP & multi-channel marketing tools. Explore the evolution of Martech!

Pradyut Hande

February 13, 2025

AI Segmentation For D2C—How ZEPIC's Zenie AI Creates Smart Customer Segments

Boost your D2C marketing with AI-driven segmentation! Learn how Zenie AI creates smart customer segments & personalizes campaigns with real-time data.

Anandhi Moorthy

February 12, 2025

10 AI Marketing Assistants That Can Save You 10+ Hours Weekly in 2025

Wondering which AI marketing tools can help you save time and optimize your process? We’ve listed 10 AI marketing assistants to make your life easy.

Anandhi Moorthy

February 10, 2025

eCommerce Automation Guide: 5 things you should stop doing manually in 2025

Learn which 5 tasks you should stop doing manually in 2025. A practical guide to modern eCommerce automation.

Mahaboob Zulfa

January 24, 2025

DIY Custom Events—Introducing “no-code” custom events in ZEPIC

Learn how ZEPIC's no-code custom events help you track customer behavior and respond to market changes—without developer dependency.

Mahaboob Zulfa

January 8, 2025

ZEPIC’s 2024: Launches, Awards, and Milestones!

As we look back on 2024, ZEPIC celebrates key milestones like the launch of Zenie AI, the Build for Bharath win, the Product Hunt launch, & more

Anandhi Moorthy

December 31, 2024

2025 WhatsApp Business Updates: A Game Changer in Customer Engagement

From WhatsApp incoming service conversations to per-message pricing, let’s explore how the 2025 WhatsApp Business updates will benefit your brand.

Anandhi Moorthy

December 27, 2024

The Trend of Top Marketing Software becoming Omnichannel Customer Experience Platforms

Explore how leading marketing software platforms are evolving into omnichannel solutions to meet modern consumer demands for unified experiences.

Imed Bouchrika

December 26, 2024

Building production-ready Generative AI apps on AWS—Lessons from bringing AI into ZEPIC’s platform

A practical guide to building Gen AI apps on AWS—get real insights from ZEPIC's journey with security, scaling & deployment

Bharathi Kannan Ravikumar

December 11, 2024

Maximizing Multichannel Engagement—How ZEPIC goes beyond WhatsApp Marketing Software

Discover how ZEPIC goes beyond traditional WhatsApp marketing software to maximize multichannel engagement.

Naveen Venkat

November 29, 2024

AI is ushering in the next generation of CRM software

Discover how AI is transforming traditional CRM software into agile, intelligent platforms that deliver faster ROI and better customer experiences.

Sreelesh Pillai

November 28, 2024

What My Spam Folder Taught Me About Effective Email Marketing

Discover effective email marketing insights from a PM’s decade of MarTech experience.

Santhosh Guru

November 27, 2024

What is the WhatsApp Business API, and why do you need it for WhatsApp Marketing?

Compare WhatsApp Business App vs API: features, costs & marketing tools. Discover which solution best fits your business needs.

Mahaboob Zulfa

November 20, 2024

Need an AI marketing tool for Email and WhatsApp? Here's how ZEPIC makes your campaigns effective

Learn how to create personalized email & WhatsApp campaigns in minutes with ZEPIC's AI marketing tool. No coding required.

Roheet Tauro

November 8, 2024

Launching ZENIE AI and Team Inbox—The Dynamic Duo for Supercharged Customer Engagement

ZENIE AI & Team Inbox are here to supercharge your customer engagement game with smarter personalization and seamless conversations.

Naveen Venkat

October 15, 2024

The Only WhatsApp Marketing Campaign Checklist You Need for BFCM 2024

Get the ultimate checklist to create and send personalized WhatsApp campaigns that boost sales this Black Friday Cyber Monday 2024!

Sreyashi Chatterjee

October 9, 2024

5 Black Friday Email Marketing Examples Just Before You Finalize Yours 

Get inspired by 5 Black Friday email marketing examples featuring brands from across the world—perfect for refining your own BFCM emails!

Sreyashi Chatterjee

September 27, 2024

Setting up for BFCM email marketing success: Checklist and Best Practices 

Get ahead of the BFCM rush! Learn how to set up your email campaigns for success with our checklist and best practices."

Sreyashi Chatterjee

September 13, 2024

2 No-brainer Ways to Grow Your Email List - [With Examples Inside]

Learn 2 simple ways to grow your email list fast! Discover practical tips and examples to attract subscribers and boost your online business.

Sreyashi Chatterjee

July 29, 2024

5 WhatsApp Campaign Ideas for D2C Brands (+1 Bonus)

Learn how our latest ideas can make your next WhatsApp campaign a hit and boost your conversions.

Sreyashi Chatterjee

July 4, 2024

Data connectedness and marketing insights: What academic research indicates

Learn how data connectedness increases the chances of marketing insights to happen, with real-life examples and academic perspectives from Dr. Ajay K.

Dr Ajay Kohli

June 12, 2024

4 Types of WhatsApp Marketing Campaigns (+Examples and One Bonus)

Explore 4 WhatsApp marketing campaign types with real life examples from today's hottest brands.

Sreyashi Chatterjee

June 3, 2024

ZEPIC Launch - Celebrating with Cheers and Gratitude!!

Last week, on April 18th, 2024, we launched ZEPIC, the One Unified Customer Platform, to the world.

Naveen Venkat

April 26, 2024

What does it take to Write Highly Converting eCommerce emails?

So what makes an eCommerce email tick, what makes it actionable? We wanted to hear from actual consumers..

Sreyashi Chatterjee

December 19, 2023

Happy Thanksgiving!

This Thanksgiving we're celebrating the small things that make our lives great at work.

Zepic

November 23, 2023

Playing the Infinite Game: My ZEPIC Odyssey

Life is short. Career is much shorter. Do meaningful things that bring joy together with people you love and respect. My story on why I joined ZEPIC.

Santhosh Guru

August 29, 2023

Are we putting our customer at the center of our business?

If the customer is the reason for our organisation's existence, then fundamentally we need technology infrastructure to be built around the customer..

Roheet Tauro

August 21, 2023

Last-minute checklist as Chrome switches off third-party cookies.

Nobody likes a last-minute checklist. So we have tried hard to limit it to 10 items

Sreelesh Pillai

July 13, 2023

‘Cookiecalypso’ brought forward, let’s prep already!

As we prepare for the end of third-party cookies, brought forward now to Q1 of 2024, what are the immediate business impacts?

Sreelesh Pillai

June 19, 2023

Evolving privacy-first dynamics and a cookies refresher

It is not just the big companies taken to task for privacy violations. Many business leaders have come to respect the adage ‘data is the new oil’ but

Sreelesh Pillai

May 9, 2023

The start of the ZEPIC journey!

As a part of the Founder Story Series, Naveen shares his thoughts on why he decided to start up again, the values that he learned from his time

Naveen Venkat

March 29, 2023

How, when and why I decided to ZEPIC

Is it is a planned moment in time when entrepreneurs startup? Here's ZEPIC cofounder sharing when and why he decided to jump all in, anew with ZEPIC.

Sreelesh Pillai

March 1, 2023

Valentines 2023, from one brand to another

Dear world of brands, Long ago, there were times when we loved receiving your multiple text messages loaded with offers.

Zepic

February 14, 2023