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Anandhi Moorthy

Senior Content Marketer
Anandhi Moorthy

My articles

How to Choose a Marketing Automation Tool in 2026

How to Choose a Marketing Automation Tool in 2026

Learn how to choose a marketing automation tool in 2025 to deliver personalized, multichannel campaigns and boost ROI.
The Milestone Marketing Playbook: How D2C Brands Build Loyalty Through Customer Celebrations

The Milestone Marketing Playbook: How D2C Brands Build Loyalty Through Customer Celebrations

Learn how milestone marketing boosts retention through birthdays, anniversaries, and achievements to deepen loyalty and increase customer LTV.
The Repeat Purchase Playbook: How D2C Brands can Drive 40% of Revenue from Existing Customers

The Repeat Purchase Playbook: How D2C Brands can Drive 40% of Revenue from Existing Customers

Learn how D2C brands drive 40% revenue from repeat customers using second-purchase nudges, replenishment flows, cross-sells, and upsells.
How to Write Email Newsletters That Feel Personal (And Boost Engagement) in 2026

How to Write Email Newsletters That Feel Personal (And Boost Engagement) in 2026

Unlock the secrets to writing email newsletters that feel authentic and drive clicks. This email newsletter guide covers how to increase ROI.
Black Friday & Cyber Monday Email Marketing Best Practices

Black Friday & Cyber Monday Email Marketing Best Practices

Turn your Black Friday emails into revenue drivers with these BFCM email marketing strategies that attract, engage, and retain customers.
Foundation Over Frenzy: Building a Sustainable Growth Model Post-BFCM

Foundation Over Frenzy: Building a Sustainable Growth Model Post-BFCM

Beyond the Black Friday frenzy: learn how to convert BFCM shoppers into loyal customers with data-driven post-sale strategies.
T-Minus 20 Days: A Multi-Channel BFCM Marketing Blueprint

T-Minus 20 Days: A Multi-Channel BFCM Marketing Blueprint

T-Minus 20 Days to BFCM! Here’s a day-by-day multi-channel marketing plan for email, WhatsApp & Instagram to help you win more this Black Friday!
How to Convert Wishlist Saves into Revenue: Complete Guide for eCommerce Brands

How to Convert Wishlist Saves into Revenue: Complete Guide for eCommerce Brands

Increase revenue by turning wishlist saves into sales. Learn how wishlist reminder, stock alert, price drop, and price comparison boost conversions.
How to Increase Average Order Value Without Cutting Your Margins

How to Increase Average Order Value Without Cutting Your Margins

Increase eCommerce revenue without cutting prices. Explore four proven ways to boost Average Order Value sustainably |ZEPIC
Best Practices for Designing Bulk WhatsApp BFCM Campaigns

Best Practices for Designing Bulk WhatsApp BFCM Campaigns

Learn how to design and automate BFCM Bulk WhatsApp campaigns that deliver urgency, relevance, and measurable results this Black Friday Cyber Monday.
How to Run Last-Minute Holiday Promotions That Drive Rapid Sales

How to Run Last-Minute Holiday Promotions That Drive Rapid Sales

Run high-converting last-minute holiday promotions with email, Instagram & WhatsApp. Boost sales fast with ZEPIC’s automation platform.
Best Practices for Crafting Cart Abandonment Emails That Convert

Best Practices for Crafting Cart Abandonment Emails That Convert

Recover lost revenue with effective cart abandonment emails. Combine perfect timing, compelling copy, & the right incentives to win over customers.

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