5 WhatsApp Campaign Ideas for D2C Brands (+1 Bonus)
Sreyashi Chatterjee
March 20, 2025
WhatsApp campaigns don’t have to be boring!
Let’s take the example of Absolute Vodka, a Swiss alcohol brand that did something innovative while launching its limited edition Vodka in Argentina. In this WhatsApp advertising campaign known as “Unique Access”, the rules were simple. The brand was throwing a big celebrity party and offering the commoners two tickets.
To win these tickets, participants had to convince a WhatsApp bot called Sven to give them entry to the party. As easy as it may sound, convincing Sven wasn’t easy. The participants had to share unique photos, videos, songs, and even voice notes to convince Sven. Through this innovative campaign, Absolute Vodka earned 600 new contacts to reach out for their launch.
Moral of the story? WhatsApp advertising campaigns can be innovative yet effective.
Here are some innovative WhatsApp campaign ideas for you to explore.
5 new ideas for your next WhatsApp Campaigns
These WhatsApp campaigns and messages show that there is no single way to plan your campaigns. The more you experiment, the more creative you get!
Here are some innovative ideas for ROI-generating WhatsApp campaigns:
Product launch sneak peeks and BTS
Suppose a new product is about to be launched. Instead of just making an official announcement on the launch day, try sharing sneak peeks and behind-the-scenes screenshots of the product, or drop unexpected hints on special discounts through WhatsApp. We're not suggesting you spam customers, but a few pre-launch reminders can spark their interest and lead to a successful launch. Here’s an example from 'The Whole Truth' that shows how they used WhatsApp to successfully advertise their latest launch to their existing customers."
Influencer account takeovers
Influencer account takeovers and arranging live Q&A sessions where influencers respond to customers’ queries add an edge to your WhatsApp campaigns. They make your customers feel more connected with their favorite influencers and motivate them to try your products.
Interactive quizzes, contests, and giveaways
Launching attractive WhatsApp giveaways and gamifying your campaigns with interactive quizzes will also be successful. These campaigns aim to engage the users in interactive content or exciting giveaways and motivate them to purchase from your store.
Educational videos, tutorials, and guides
You don't always have to use WhatsApp campaigns to advertise your products or services. Hellmann’s WHATSCOOK campaign is a classic example of how educational videos and insightful tutorials increase brand visibility. Think of cooking videos with your ingredients or DIY projects with your items - show the users how to make the most of your product.
Showing off a testimonial or case study to build trust
Next time, try sharing a customer testimonial or a case study to ensure your WhatsApp campaign's success, since customers trust peer experiences over brand messages. This builds credibility at every stage of the marketing funnel, no matter where the buyer is in their journey.
🔥Bonus: Addidas’ Rent-a-Pred campaign achieved a 92% win rate for players (One of the most innovative WhatsApp marketing campaigns ever!)
The Rent-a-Pred WhatsApp campaign aimed to promote Predator Football Boots, launched by Addidas, and showcase how the players who wear this campaign would have an unfair advantage over those who wouldn’t.
To execute this campaign, Addidas set up a Rent-a-Pred hotline on WhatsApp. Budding football teams could reach out to this hotline to replace a player who had dropped out at the last minute. Addidas would send a replacement player who would wear the Predator Football Boots.
The campaign lasted six days and achieved a player win rate of 92%.
🤔What worked?
The footballers recruited for this campaign were some of the best players, including Eni Aluko. The fact that meeting and playing with your favorite player was just a chat away quickly became a win-win concept.
💡Lesson learned
Influencer campaigns work wonders in WhatsApp, too. More than the shoes, the urge to meet your favorite players contributed to this campaign's unbelievable success. Small brands also take lessons from this campaign and make influencers more accessible to their audiences to boost their WhatsApp campaign results.
But How to Generate and Execute Innovative WhatsApp Campaigns?
An omnichannel platform built with customer records at its center, like ZEPIC, would give you a headstart.
Desperate times call for desperate Google/Chat GPT searches, right? "Best Shopify apps for sales." "How to increase online sales fast." "AI tools for ecommerce growth."
Been there. Done that. Installed way too many apps. But here's what nobody tells you while you're doom-scrolling through Shopify app reviews at 2 AM—that magical online sales-boosting app you're searching for? It doesn't exist. Because if it did, Jeff Bezos would've bought (or built!) it yesterday, and we (fellow eCommerce store owners) would all be retired in Bali by now. Growing a Shopify store and increasing online sales isn’t easy—we get it. While everyone’s out chasing the next “revolutionary” tool/trend (looking at you, DeepSeek), the real revenue drivers are probably hiding in plain sight—right there inside your customer data. After working with Shopify stores like yours (shoutout to Cybele, who recovered almost 25% of their abandoned carts with WhatsApp automation), we’ve cracked the code on what actually moves the needle. Ready to stop app-hopping and start actually growing your sales by using what you already have? Here are four fixes that will get you there!
The Painful Truth: You're probably losing about 70% of your potential sales to cart abandonment. That's not just a statistic—it's real money walking out of your digital door. And looking for yet another Shopify app for abandoned cart recovery isn't going to fix it if you're not getting the fundamentals right.
The Quick Fix: Everyone knows you need multi-channel recovery that hits the sweet spot between "Hey, did you forget something?" and "PLEASE COME BACK!" But here's the reality—most recovery apps are a one-trick pony. They either do email OR WhatsApp, not both. And don't even get us started on personalizing offers based on cart value—that usually means toggling between three different dashboards while praying your apps talk to each other.
Enter ZEPIC: This is where we come in. With ZEPIC's automated Flows, you can: Launch WhatsApp recovery messages (with 95% open rates!) Set up perfectly timed email sequences (or vice versa) Create personalized recovery offers not just on cart value but based on your customer’s behavior/preferences Track and optimize everything from one dashboard
Fix #2: Reactivate past customers today
The Painful Truth: You're probably losing about 70% of your potential sales to cart abandonment. That's not just a statistic—it's real money walking out of your digital door. And looking for yet another Shopify app for abandoned cart recovery isn't going to fix it if you're not getting the fundamentals right.
The Quick Fix: Everyone knows you need multi-channel recovery that hits the sweet spot between "Hey, did you forget something?" and "PLEASE COME BACK!" But here's the reality—most recovery apps are a one-trick pony. They either do email OR WhatsApp, not both. And don't even get us started on personalizing offers based on cart value—that usually means toggling between three different dashboards while praying your apps talk to each other.
Enter ZEPIC: This is where we come in. With ZEPIC's automated Flows, you can: Launch WhatsApp recovery messages (with 95% open rates!) Set up perfectly timed email sequences (or vice versa) Create personalized recovery offers not just on cart value but based on your customer’s behavior/preferences Track and optimize everything from one dashboard
Offering light at the end of the tunnel is Google’s Privacy Sandbox which seeks to ‘create a thriving web ecosystem that is respectful of users and private by default’. Like the name suggests, your Chrome browser will take the role of a ‘privacy sandbox’ that holds all your data (visits, interests, actions etc) disclosing these to other websites and platforms only with your explicit permission. If not yet, we recommend testing your websites, audience relevance and advertising attribution with Chrome’s trial of the Privacy Sandbox.
Top 3 impacts of the third-party cookie phase-out
Who’s impacted
How
What next
Digital advertising and acquisition teams
Lack of cookie data results in drastic fall in website traffic and conversion rate
Review all cookie-based audience acquisition. Sign up for Chrome’s trial of the Privacy Sandbox
Digital Customer Experience
Customers are not served relevant, personalised experiences: on the web, over social channels and communication media
Multiply efforts to collect first-party customer data. Implement a Customer Data Platform
Security, Privacy and Compliance teams
Increased scrutiny from regulators and questions from customers about data storage and usage
Review current cookie and communication consent management, ensure to align with latest privacy regulations
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