WhatsApp campaigns don’t have to be boring! 

Let’s take the example of Absolute Vodka, a Swiss alcohol brand that did something innovative while launching its limited edition Vodka in Argentina. In this WhatsApp advertising campaign known as “Unique Access”, the rules were simple. The brand was throwing a big celebrity party and offering the commoners two tickets. 

To win these tickets, participants had to convince a WhatsApp bot called Sven to give them entry to the party. As easy as it may sound, convincing Sven wasn’t easy. The participants had to share unique photos, videos, songs, and even voice notes to convince Sven. Through this innovative campaign, Absolute Vodka earned 600 new contacts to reach out for their launch. 

Moral of the story? WhatsApp advertising campaigns can be innovative yet effective. 

Here are some innovative WhatsApp campaign ideas for you to explore. 

5 new ideas for your next WhatsApp Campaigns

These WhatsApp campaigns and messages show that there is no single way to plan your campaigns. The more you experiment, the more creative you get! 

Here are some innovative ideas for ROI-generating WhatsApp campaigns: 

Product launch sneak peeks and BTS 

Suppose a new product is about to be launched. Instead of just making an official announcement on the launch day, try sharing sneak peeks and behind-the-scenes screenshots of the product, or drop unexpected hints on special discounts through WhatsApp. We're not suggesting you spam customers, but a few pre-launch reminders can spark their interest and lead to a successful launch. Here’s an example from 'The Whole Truth' that shows how they used WhatsApp to successfully advertise their latest launch to their existing customers."

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Influencer account takeovers 

Influencer account takeovers and arranging live Q&A sessions where influencers respond to customers’ queries add an edge to your WhatsApp campaigns. They make your customers feel more connected with their favorite influencers and motivate them to try your products. 

Interactive quizzes, contests, and giveaways 

Launching attractive WhatsApp giveaways and gamifying your campaigns with interactive quizzes will also be successful. These campaigns aim to engage the users in interactive content or exciting giveaways and motivate them to purchase from your store. 

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Educational videos, tutorials, and guides 

You don't always have to use WhatsApp campaigns to advertise your products or services. Hellmann’s WHATSCOOK campaign is a classic example of how educational videos and insightful tutorials increase brand visibility. Think of cooking videos with your ingredients or DIY projects with your items - show the users how to make the most of your product.

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Showing off a testimonial or case study to build trust 

Next time, try sharing a customer testimonial or a case study to ensure your WhatsApp campaign's success, since customers trust peer experiences over brand messages. This builds credibility at every stage of the marketing funnel, no matter where the buyer is in their journey.

🔥Bonus: Addidas’ Rent-a-Pred campaign achieved a 92% win rate for players (One of the most innovative WhatsApp marketing campaigns ever!)

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Source

The Rent-a-Pred WhatsApp campaign aimed to promote Predator Football Boots, launched by Addidas, and showcase how the players who wear this campaign would have an unfair advantage over those who wouldn’t. 

To execute this campaign, Addidas set up a Rent-a-Pred hotline on WhatsApp. Budding football teams could reach out to this hotline to replace a player who had dropped out at the last minute. Addidas would send a replacement player who would wear the Predator Football Boots. 

The campaign lasted six days and achieved a player win rate of 92%. 

🤔What worked? ‍

The footballers recruited for this campaign were some of the best players, including Eni Aluko. The fact that meeting and playing with your favorite player was just a chat away quickly became a win-win concept. 

💡Lesson learned ‍

Influencer campaigns work wonders in WhatsApp, too. More than the shoes, the urge to meet your favorite players contributed to this campaign's unbelievable success. Small brands also take lessons from this campaign and make influencers more accessible to their audiences to boost their WhatsApp campaign results. 

But How to Generate and Execute Innovative WhatsApp Campaigns? 

An omnichannel platform built with customer records at its center, like ZEPIC, would give you a headstart.

With ZEPIC’s unified customer platform, you can:

• Gain deeper customer insights over a unified dashboard
• Create unified customer profiles throughout the customer lifecycle and 
• Segment your audiences in real-time, and
• Engage with them across channels, including WhatsApp, for a delightful customer experience

Want to see ZEPIC in action?

Start your free trial today!

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