DIY Custom Events—Introducing “no-code” custom events in ZEPIC

Today's marketers move at lightning speed. You spot a trend, you want to track it. A customer segment shows promising behavior, you want to monitor it. A new campaign needs custom events? You want them yesterday.

But here's what usually happens—You write a detailed requirement doc, wait for the next sprint planning, explain it to developers, wait some more, and by the time it's implemented... well, you've probably moved on to putting out the next fire.

Why we built this?

We built No-Code Custom Events because today's consumers move fast, and marketers need to move faster. Your ability to track and respond to customer behavior shouldn't depend on developer bandwidth or anyone else's timeline. Modern marketing demands autonomy.

Picture this: You're an eCommerce marketer at a growing D2C brand. You notice a concerning trend—customers who leave 2-star product reviews and then contact support often end up churning, even if their support ticket is resolved. You want to proactively identify and save these high-risk customers before they leave. Seems like a simple enough request, right? Except traditionally, this would require:

• Getting developer time to integrate Shopify's order data
• Writing custom code to pull review data from Judge.me
• Creating an integration with your support system(Zendesk, Freshdesk, etc)
• Building logic to correlate these events in real-time
• Setting up a monitoring system to track this specific sequence
• Deploying and maintaining these integration

That's months of development work across three different systems, multiple API integrations, and ongoing maintenance. Not to mention the complexity of keeping track of the sequence and timing of these events across platforms.

This is why marketers need a self-serve solution. The technical barrier to being able to track customer behavior is not just slowing marketing teams down— it is also actively preventing businesses from being responsive to customer needs.

Take control of your marketing

With ZEPIC’s simple rule-based engine, you can create custom events yourself. No code. No technical knowledge. No dependencies. 

Want to track your VIP customers who have raised urgent support tickets? Three clicks. Need to bring back those big spenders when they cancel orders? Two minutes.

You're the marketer. You know what needs tracking. And now you have the tools to do it yourself.

How DIY Custom Events Work

We've stripped away the complexity to focus on what matters. Now, you have complete control over creating events that track exactly what you need. Here's how it works:

1. Choose what you want to track. The real power lies in connecting different parts of your business. Want to track an order cancellation and update it on the customer's profile? Get them done in a jiffy. You can create custom events across Objects(Orders, Customers, Products, and more). Mix and match based on what you need to track.

2. Set your Conditions. Tell us when your event should fire:
   1. When something new is created
   2. When something gets updated
   3. When either creation or updates happen
   4. When specific properties change

For example, you can create an event called Order Cancellation, when an order record is canceled, and update it on the customer Object.

3.  Add extra filters and make it as specific as you need. Want to track only high-value orders over $1000? Or focus on premium customers? Add these granular conditions to ensure you're tracking what matters to your business.

4. Hit save. That's it! Your custom event is live instantly. Use it to create segments, trigger automated workflows, or set up real-time alerts.

But what does this mean for your team?

‍For Marketers: Welcome to true marketing independence. Create custom events that connect data across your entire customer journey. Track complex events, such as when a customer who just purchased a high-value item gives you a 5-star review but then raises an urgent support ticket. Or when your VIP customers add products to their wishlist after reporting an issue. So that all your customer data can work together in meaningful ways.

For Developers: Focus on building core features instead of implementing tracking requests. 

For Businesses: Move at the speed of your customers, not your sprint cycle.

Coming up next

This is just the beginning of our self-serve marketing revolution. We're already working on making ZEPIC even more intuitive and powerful for marketers like you. But more importantly, we can't wait to see how you'll use this independence to create your own events and automation workflows.

Ready to take control of your marketing? Log in to your ZEPIC account and try DIY Custom Events today.

Got questions? Our team is here to help you get started.