From Concept to Inbox: How ZEPIC's AI Newsletter Generator Can Help You Build Newsletters from Scratch
Mahaboob Zulfa
Lead - Product Marketer
March 7, 2025
"Another newsletter due tomorrow and you haven't even started? Sounds like a job for yesterday-you, but here we are."
For the marketer juggling umpteen priorities at once, newsletters often fall into that special category of tasks that are both absolutely essential and and perpetually complicated by last-minute requests—merchandising wants to feature new arrivals, sales needs to push slow-moving inventory, and the CEO just decided to extend yesterday's promotion right before sending.
Your campaign calendar is already bursting with deadlines, your creative team is stretched thin, and somehow you're still expected to craft a stunning, personalized newsletter that drives sales for the latest flash sale that leadership just dropped on you—and yes, it absolutely must go out today (of course).
Amid all these competing demands and impossible deadlines, there's a better way!
Enter ZEPIC's AI Newsletter Generator—a powerful tool that transforms newsletter creation from hours of work into minutes, all while ensuring your newsletters perform at their best.
Why you need an AI Newsletter Generator
If your current newsletter process involves:
Churning out copy, rewriting the same content over and over, wondering how to make it fresh this time
Enduring endless back-and-forth meetings with designers over minor tweaks
Spending hours trying to segment your audience properly, only to question if you've got it right
Manually pulling product data and offers, then waiting another 3 days for your data team's help—forcing you to miss your intended send date
Constantly wishing you had a marketing team twice the size to handle it all
...then you're doing it the hard way. And, in the fast-paced consumer world, the hard way is the slow way—and slow doesn't win the race to your customer's inbox (or their hearts).
ZEPIC takes newsletter generation to an entirely different level by combining customer data insights with AI-powered personalization—all within your existing marketing ecosystem. While most tools stop at providing templates and copy, ZEPIC delivers the complete package—a sophisticated AI newsletter generator with a built-in Customer Data Platform that already houses your customer information and truly understands your business.
5 game-changing features that make ZEPIC's newsletter generator stand out
Customization that actually reflects your brand and customer data
Many newsletter tools provide templates with basic customization options, but ZEPIC adapts to your brand's unique voice and style while leveraging your customer data. The customization goes beyond just logos and colors—it understands both your brand's communication style and your customers' behaviors.
With ZEPIC, you can:
Apply your brand colors to every newsletter
Customize layouts without design skills
Adjust tone and messaging to match different segments
Create newsletter variations while maintaining brand consistency
Utilize customer segments recommended by Zenie AI based on purchasing patterns and engagement history
Email Editor in ZEPIC
Pre-formatted templates that don't look generic
ZEPIC also offers industry-specific templates designed for consumer brands. These templates are flexible and can be customized to align with your specific marketing goals, whether you're focusing on product promotion, customer retention, or driving sales. Rather than forcing you into rigid designs, ZEPIC's templates provide a foundation that you can easily adapt to your unique needs.
Email Templates in ZEPIC
Smart content generation powered Zenie AI
At the heart of ZEPIC's newsletter is Zenie AI—your tireless marketing sidekick who handles the heavy lifting. Zenie transforms the newsletter creation process by understanding your brand voice and customer data to generate newsletters that resonate with your specific audience.
Zenie is like having a team member who
Knows your entire product catalog by heart
Understands your customer segments better than most analysts
Can write compelling copy in your brand voice
Designs eye-catching visuals on demand
An example of Zenie creating an image for a celebratory WhatsApp message
Clear analytics to track performance
ZEPIC includes straightforward analytics that help you understand how your newsletters are performing. Track essential metrics like open rates, click-through rates, device usage, and geographic location of your readers. These insights give you the visibility you need to make informed decisions about your newsletter strategy without overwhelming you with unnecessary complexity.
Beyond Email—Send Powerful Newsletters via WhatsApp
While other AI newsletter generators are stuck in the inbox, ZEPIC lets you meet your customers where they already are—on WhatsApp. With access to WhatsApp's 3.03 billion daily active users (that's 40% of the global population), you can dramatically expand your newsletter reach beyond traditional email.
Why WhatsApp Newsletters Matter
Massive reach: Tap into approximately 40% of the global population who actively use WhatsApp daily
Better engagement: Benefit from WhatsApp's stellar 90% open rates compared to traditional email
Rich media options: Include images, GIFs, PDFs, and quick-reply buttons to make your newsletters more interactive
How ZEPIC makes WhatsApp newsletters easy
Creating and distributing newsletters via WhatsApp has typically been challenging for marketers. ZEPIC simplifies the entire process:
Fast setup: Launch WhatsApp newsletters within minutes—no third-party vendors or additional fees
Rich formatting: Add images, documents, quick-reply buttons, and even memes to make your content stand out
Cross-channel consistency: Maintain your brand voice and content strategy across both email and WhatsApp
Unified analytics: Track performance metrics across both channels from a single dashboard
With ZEPIC's AI newsletter generator, you can create once and distribute across multiple channels, reaching customers wherever they prefer to engage with your brand.
Personalization at scale—The ZEPIC Advantage
The difference between average and exceptional newsletter performance comes down to personalization. Here's how ZEPIC makes it effortless:
Hyper-personalization without the hyper-effort
"Hi {first_name}" is so 2010. Today's consumers expect personalization that reflects their unique relationship with your brand.
ZEPIC enables you to create deeply personalized newsletters that feel like they were handcrafted for each recipient—because in a way, they were. Zenie analyzes customer data to suggest:
Products a customer is likely to be interested in
Offers that align with past purchase behavior
Content that resonates with their engagement history
Even the best time, and channel(email or WhatsApp) to send for maximum open rates
You can use these insights to create different versions of your newsletter catered to your different audience segments—which brings us to the next section on segmentation.
Micro-segments, macro impact
Batch-and-blast is dead. Long live targeted newsletters!
ZEPIC makes creating laser-focused audience segments a breeze. Want to target customers who:
Purchased sneakers but not socks in the last 30 days
Viewed your summer collection but abandoned their cart
Habitually open emails on Sunday mornings
Live in cold-weather states and haven't bought winter gear yet
Just ask Zenie to create these segments for you, and voilà—your newsletter is suddenly speaking directly to exactly the right people.
How it works: From Zero to Newsletter Hero in 4 Easy Steps
Step 1: Choose Your Audience (or Let Zenie Do It)
Simply tell Zenie what kind of customers you want your newsletter to reach:
"Zenie, create a segment of customers who purchased from our summer collection but haven't bought anything from the fall line yet."
Done. No complex queries or filter puzzles—just plain English requests that give you the results.
Step 2: Craft your content with AI assistance
Writer's block? Not anymore. Ask Zenie to:
"Draft a newsletter announcing our fall collection to customers who loved our summer items."
Zenie will create compelling copy that matches your brand voice, includes personalized product recommendations, and drives action.
Don't like something? Just ask Zenie to adjust: "Make the tone more playful" or "Shorten and rephrase your content" and watch as your newsletter evolves.
Step 3: Design that dazzles
Who needs Canva when you have Zenie? Generate eye-catching visuals with simple prompts:
"Create an image of our bestselling jacket with autumn leaves falling around it."
Choose from multiple options, refine as needed, and incorporate them directly into your newsletter—all without leaving ZEPIC.
Step 4: Schedule, send, and see the Results
Pick your sending time and preferred channel (email, WhatsApp, or both), schedule your newsletter, and then watch the real-time analytics roll in.
ZEPIC's detailed reporting shows you exactly how your newsletter is performing, with insights that help make each subsequent send even better.
Why D2C brands should use ZEPIC's AI Newsletter Generator
Let's talk ROI—because that's what matters at the end of the day.
Time is money (and you'll save both)
The average marketer can take up to two days to create an email. But with ZEPIC, that drops to under 30 minutes. What could your team accomplish with that extra time each week?
Data-driven decisions lead to better results
When your newsletters are powered by actual customer data (not guesswork), engagement rates soar:
Higher open rates as content becomes more relevant to recipients
Improved click-through rates from personalized product recommendations
Better conversion rates from targeted offers
Stronger overall ROI from your newsletter campaigns
Staying top-of-mind just got easier
Consistent, high-quality newsletters keep your brand present in customers' lives between purchases. With ZEPIC making the process so effortless, you can maintain that connection without stretching your resources thin.
Take the next step with ZEPIC's AI Newsletter Generator
Creating standout newsletters doesn't have to be complicated, time-consuming, or require a team of specialists. With ZEPIC, you can go from concept to inbox or messaging apps in minutes, not days.
Try ZEPIC free for 14 days with no commitment. Just bring your ideas, and let Zenie handle the rest.
Your customers' inboxes are waiting. Are you ready to fill them with newsletters that actually get opened, read, and clicked?
Desperate times call for desperate Google/Chat GPT searches, right? "Best Shopify apps for sales." "How to increase online sales fast." "AI tools for ecommerce growth."
Been there. Done that. Installed way too many apps. But here's what nobody tells you while you're doom-scrolling through Shopify app reviews at 2 AM—that magical online sales-boosting app you're searching for? It doesn't exist. Because if it did, Jeff Bezos would've bought (or built!) it yesterday, and we (fellow eCommerce store owners) would all be retired in Bali by now. Growing a Shopify store and increasing online sales isn’t easy—we get it. While everyone’s out chasing the next “revolutionary” tool/trend (looking at you, DeepSeek), the real revenue drivers are probably hiding in plain sight—right there inside your customer data. After working with Shopify stores like yours (shoutout to Cybele, who recovered almost 25% of their abandoned carts with WhatsApp automation), we’ve cracked the code on what actually moves the needle. Ready to stop app-hopping and start actually growing your sales by using what you already have? Here are four fixes that will get you there!
The Painful Truth: You're probably losing about 70% of your potential sales to cart abandonment. That's not just a statistic—it's real money walking out of your digital door. And looking for yet another Shopify app for abandoned cart recovery isn't going to fix it if you're not getting the fundamentals right.
The Quick Fix: Everyone knows you need multi-channel recovery that hits the sweet spot between "Hey, did you forget something?" and "PLEASE COME BACK!" But here's the reality—most recovery apps are a one-trick pony. They either do email OR WhatsApp, not both. And don't even get us started on personalizing offers based on cart value—that usually means toggling between three different dashboards while praying your apps talk to each other.
Enter ZEPIC: This is where we come in. With ZEPIC's automated Flows, you can: Launch WhatsApp recovery messages (with 95% open rates!) Set up perfectly timed email sequences (or vice versa) Create personalized recovery offers not just on cart value but based on your customer’s behavior/preferences Track and optimize everything from one dashboard
Fix #2: Reactivate past customers today
The Painful Truth: You're probably losing about 70% of your potential sales to cart abandonment. That's not just a statistic—it's real money walking out of your digital door. And looking for yet another Shopify app for abandoned cart recovery isn't going to fix it if you're not getting the fundamentals right.
The Quick Fix: Everyone knows you need multi-channel recovery that hits the sweet spot between "Hey, did you forget something?" and "PLEASE COME BACK!" But here's the reality—most recovery apps are a one-trick pony. They either do email OR WhatsApp, not both. And don't even get us started on personalizing offers based on cart value—that usually means toggling between three different dashboards while praying your apps talk to each other.
Enter ZEPIC: This is where we come in. With ZEPIC's automated Flows, you can: Launch WhatsApp recovery messages (with 95% open rates!) Set up perfectly timed email sequences (or vice versa) Create personalized recovery offers not just on cart value but based on your customer’s behavior/preferences Track and optimize everything from one dashboard
Offering light at the end of the tunnel is Google’s Privacy Sandbox which seeks to ‘create a thriving web ecosystem that is respectful of users and private by default’. Like the name suggests, your Chrome browser will take the role of a ‘privacy sandbox’ that holds all your data (visits, interests, actions etc) disclosing these to other websites and platforms only with your explicit permission. If not yet, we recommend testing your websites, audience relevance and advertising attribution with Chrome’s trial of the Privacy Sandbox.
Top 3 impacts of the third-party cookie phase-out
Who’s impacted
How
What next
Digital advertising and acquisition teams
Lack of cookie data results in drastic fall in website traffic and conversion rate
Review all cookie-based audience acquisition. Sign up for Chrome’s trial of the Privacy Sandbox
Digital Customer Experience
Customers are not served relevant, personalised experiences: on the web, over social channels and communication media
Multiply efforts to collect first-party customer data. Implement a Customer Data Platform
Security, Privacy and Compliance teams
Increased scrutiny from regulators and questions from customers about data storage and usage
Review current cookie and communication consent management, ensure to align with latest privacy regulations