Introducing Smart Retries, your WhatsApp Campaign’s second chance

Mahaboob Zulfa

Lead - Product Marketer

July 1, 2025

It’s six hours to Black Friday. Your campaign’s locked, loaded, and you hit Send on that big WhatsApp blast.

Then… crickets

Half your messages are stuck. Customers aren’t seeing your offer. Your boss is asking for updates. And you’re stress-refreshing your dashboard, desperately hoping those delivery numbers will magically improve.

Sound familiar?

Here's what's probably happening:

You switched to WhatsApp for that promised 99% deliverability, but now you're seeing 60% or worse
Your open rates dropped from 98% to barely breaking 70%
Messages that worked perfectly last month are suddenly failing to reach half your audience

But, before you blame your WhatsApp platform (again)

Let’s dive into why this actually happens. Turns out it's not you, it's actually Meta's delivery limits, frequency capping, and a dozen other invisible guardrails that throttle bulk sends just when you need them the most. Here's the full list of what can go wrong behind the scenes.

Meta has implemented these restrictions to provide some relief to your customers, who are already overwhelmed by promotional messages from every brand under the sun. While this is great for the end-user experience, does it work for marketers trying to hit quarterly targets? Not so much.

What happens is that delivery and open rates take a plunge. And you're left here to pick up the pieces, manually resending all those messages that didn't go through at 2 AM.

Well, not anymore.

Meet Smart Retries from ZEPIC

Smart Retries is your built-in safety net that automatically detects temporary delivery blocks, pauses, and rate-limits—then resends your campaigns.

When your campaign hits delivery roadblocks, ZEPIC intelligently waits for the best moment to try again. ZEPIC monitors which messages failed and automatically queues them for retry attempts according to your settings. You can configure the number of retry attempts (1-7 times, with 3 recommended) and the timing intervals (from 2 hours to 48 hours apart, with 24 hours recommended).

Smart Retries distinguishes between permanent failures (like blocked numbers or opt-outs) and temporary hiccups (like Meta's rate limiting). It won't waste your configured retry attempts on messages that are genuinely blocked, but it'll use them strategically for messages that just hit traffic jams.

Why marketers love Smart Retries

Adaptive Pacing: Learns behavior patterns and spaces out retries so you stay compliant.

Delivery analytics: See every retry attempt, success, and (rare) permanent fail in one view.

This is perfect for those make-or-break moments that every D2C marketer knows, such as product drops where you need to keep hype alive, or for holiday surges, and back-in-stock alerts where you guarantee that your message reaches customers when the inventory is fresh, not when it's sold out again.

How to set up Smart Retries in ZEPIC

Here’s how to enable Smart Retries in your ZEPIC account:

Step 1: In your WhatsApp campaign setup screen, toggle the button "Smart Retries."

Step 2: You can set up to 7 retry attempts. Choose a gap of 2 hours to 48 hours between each retry. We recommend starting with three retries at a 24-hour interval and watching your metrics.

💡 Pro tip: For time-sensitive campaigns like 'sale ends today' offers, keep intervals under 24 hours to ensure messages reach customers while the offer is still valid.

Step 3: Continue with the rest of your campaign while ZEPIC works in the background to handle any delivery hiccups.

When Smart Retries won’t work

Smart Retries knows when to hold back because we care about your account reputation and don't want you to get blocked. It won’t waste time or your credits on messages that are never going to make it through. Like when a template gets rejected by Meta, when customers have opted out of communications, when phone numbers are invalid or disconnected, or when your WhatsApp Business account hits policy violations. Smart Retries focuses its efforts only on temporary delivery issues that have a real chance of success on retry.

Ready to see it for yourself?

Think Smart Retries could increase your delivery rates and drive more conversions? Try it on your next WhatsApp campaign.

Try Smart Retries in ZEPIC →

Desperate times call for desperate Google/Chat GPT searches, right? "Best Shopify apps for sales." "How to increase online sales fast." "AI tools for ecommerce growth."

Been there. Done that. Installed way too many apps. 
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But here's what nobody tells you while you're doom-scrolling through Shopify app reviews at 2 AM—that magical online sales-boosting app you're searching for? It doesn't exist. Because if it did, Jeff Bezos would've bought (or built!) it yesterday, and we (fellow eCommerce store owners) would all be retired in Bali by now. 
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Growing a Shopify store and increasing online sales isn’t easy—we get it. While everyone’s out chasing the next “revolutionary” tool/trend (looking at you, DeepSeek), the real revenue drivers are probably hiding in plain sight—right there inside your customer data.
After working with Shopify stores like yours (shoutout to Cybele, who recovered almost 25% of their abandoned carts with WhatsApp automation), we’ve cracked the code on what actually moves the needle. 
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Ready to stop app-hopping and start actually growing your sales by using what you already have? Here are four fixes that will get you there!

Fix #1: Convert abandoned carts instantly (Like, actually instantly)

The Painful Truth: You're probably losing about 70% of your potential sales to cart abandonment. That's not just a statistic—it's real money walking out of your digital door. And looking for yet another Shopify app for abandoned cart recovery isn't going to fix it if you're not getting the fundamentals right.

The Quick Fix: Everyone knows you need multi-channel recovery that hits the sweet spot between "Hey, did you forget something?" and "PLEASE COME BACK!" But here's the reality—most recovery apps are a one-trick pony. They either do email OR WhatsApp, not both. And don't even get us started on personalizing offers based on cart value—that usually means toggling between three different dashboards while praying your apps talk to each other.

Enter ZEPIC: This is where we come in. With ZEPIC's automated Flows, you can:
Launch WhatsApp recovery messages (with 95% open rates!)
Set up perfectly timed email sequences (or vice versa)
Create personalized recovery offers not just on cart value but based on your customer’s behavior/preferences
Track and optimize everything from one dashboard

Fix #2: Reactivate past customers today

Offering light at the end of the tunnel is Google’s Privacy Sandbox which seeks to ‘create a thriving web ecosystem that is respectful of users and private by default’. Like the name suggests, your Chrome browser will take the role of a ‘privacy sandbox’ that holds all your data (visits, interests, actions etc) disclosing these to other websites and platforms only with your explicit permission. If not yet, we recommend testing your websites, audience relevance and advertising attribution with Chrome’s trial of the Privacy Sandbox.