We have been working on something truly epic behind the scenes, and it’s now time to let the mascot out of the bag! 😄 ‍

Drumroll, please!

We’ve got not one, but two huge product launches today!!

First up, say hello to ZENIE, the AI infused in ZEPIC, that’s going to completely transform how businesses engage with their customers through the magic of data-driven, personalized interactions.

There’s more—we are rolling out Team Inbox—a single spot where you can respond to and manage your WhatsApp conversations without losing track. 

Now, before we dive into what ZENIE can do for you, let’s take a step back and talk about the genesis of Zenie.

The Eureka Moment—Why ZENIE Had to Happen

We started building ZEPIC in April 2023 when ChatGPT-4 was taking the world by storm with wild adoption. We had already envisioned and provisioned some great use cases..

In fact, right off the bat we integrated with ChatGPT to assign fun, random pseudo-names to anonymous visitors in ZEPIC—just a basic integration (but one that our investors absolutely loved! Let’s be honest, anything AI-related gets instant love :)

Our first focus was listening to real-world marketer problems. We met countless marketers who were painstakingly relying on designers and engineers to create and run their campaigns. You know the drill — design approvals, coding templates, back-and-forths... and before you know it, days (sometimes even weeks) have passed, and that "urgent" campaign hasn’t moved out from the “Drafts” folder yet.

We decided to fix this—and built DIY tools, drag-and-drop editors, and WYSIWYG editors to help marketers run campaigns without needing tech experts. It worked like a charm—marketers went from taking a campaign live in months to a few days. We were on cloud nine, thinking, "Yes! Problem solved!" Or so we thought...

Enter—a big D2C customer. We were super pumped to showcase ZEPIC in action. Easy right? I mean, we built the platform! But guess what? Even for us, it took an entire afternoon to set everything up. We spent a lot of time in bringing in eCommerce data with all the original data properties, setting up journeys, aligning fields to personalize, and eventually creating an impactful campaign.

That’s when we had an "aha!" moment: good isn’t good enough. We needed to go from fast to instant. Hours of working on set-up is just not right. We needed a way to make campaigns so simple they’d practically set themselves up.

Cue ZENIE – Our Very Own Genie (With a Z)

That’s how ZENIE was born—our very own AI Genie (with a Z for extra coolness). Whether it’s pulling in data, building segments, automating customer flows, or running kickass campaigns, ZENIE is here to get things done faster than ever— we are talking about lightspeed here :) 

ZENIE is infused into every module of ZEPIC.  Need to import data? Create complex flows? Launch personalized campaigns? ZENIE’s got your back, ensuring everything runs smoothly—and in record time.

Ready to Meet ZENIE?

So, are you ready to see what ZENIE can do for your business? Buckle up, and watch the video before the fast ride! :)

Now, let’s dive into what makes ZENIE the powerhouse that will shake things up. Here’s a sneak peek at the magic ZENIE brings to the table:

1. Creating Objects—Easy-Peasy Customization

Custom objects used to be every marketer’s nightmare. From choosing the right properties and setting up the right datatype—the struggle was real! But with ZENIE, it’s only a prompt away.

For example, you can ask, "Help me create a custom object to store inventory," and ZENIE will set up all the necessary properties for you. Or voice your command, "Create an object to store tickets from Freshdesk," and bam – it’s done!

2. Segmentation—Smarter, Not Harder

Segmentation is where your marketing magic happens, and ZENIE takes it up a notch. Just type, "Get me the list of customers who have made over 5 orders and whose loyalty status is GOLD," and watch ZENIE do its thing! Even better, ZENIE automatically creates smart cohorts based on customer data – high-value customers, multichannel shoppers, potential brand advocates, etc.

So long the fear of using the right filters and properties to segment!👋 Imagine that, your most valuable segments created for you over a voice command.

3. Email and WhatsApp Creation—No dependencies on Designers?‍

Still waiting on designers? Not anymore. With ZENIE, you can create stunning email and WhatsApp campaigns on the fly with just the right prompts!

Need WhatsApp templates? No need to wrestle with the Meta interface—do it right with ZEPIC, get approved in minutes, and keep the ball rolling.

4. Setting Up Flows—Automated Magic

Workflows can be a headache, but not with ZENIE! Say something like, "Set up an abandoned cart flow in WhatsApp and Email for cart recovery," and you’re good to go in minutes.

5. And There’s More!

And it doesn’t stop here! You can create content in multiple languages, tweak the tone, shorten or lengthen it, and even give voice commands! 

Yep, you heard that right—ZENIE listens and acts. No more typing—just talk and let ZENIE handle the rest. 🙂

But Wait, What About My Data?

You might be wondering, "What happens to my data? How secure is it?" Worry not—we’ve got you covered! Coming from a security background, we take privacy and security very seriously. ZENIE is integrated with robust guardrails that manage prompt injection, profanity, and sensitive information masking. And we have ethical hackers on our team, so your data is safe with us. Oh, and just to give you peace of mind, we’re also ISO and SOC2-compliant. :)

Real-Talk—What Our Customers Are Saying

ZENIE isn’t here to do the basic stuff—we’ve got much bigger plans. We wanted Zenie to help marketers make smarter decisions, take the heavy lifting off, and deliver personalized customer experiences at scale.

Don’t just take our word for it – here’s what some of our biggest customers had to say:

"We are always looking to create more tailored, seamless experiences for our customers in each of our interactions across business units. We've been using ZEPIC to unlock a 360-degree view of our Ecommerce and Telco customers, and we are excited now with the upcoming Zenie AI launch. We look forward to delivering personalized customer engagements and fostering stronger connections at scale, and also offering the same personalization capabilities to our B2B customers for their customers!"

said Rajnesh Prasad, Regional Chief Marketing Officer at Vodafone Fiji.

“In today's fast-paced travel industry, the ability to create meaningful, personalized, and impactful interactions is a necessity at every step of the journey. We've recently started using ZEPIC to identify patterns among our website visitors, and now with Zenie AI, we look forward to unlocking and personalizing this data to help us create more meaningful customer engagements.”

said Srishti Narayan, Chief Marketing Officer at Tourism Fiji.

A Heartfelt Thank You

This launch wouldn’t have been possible without the relentless efforts of my incredible team, our mentors, customers, and partners! We have been heads down, working hard to create something magical, and everyone around us supported us in bringing ZENIE to life in style. 🙂

If you’re ready to experience the magic of ZENIE for yourself, head on over to ZEPIC.com and create an account. You’ll get a 14-day trial, plus credits to explore all the features!

And if you’re a startup looking to personalize customer engagement, start using ZEPIC right away—we want to pay it forward for startups.