Last week, we launched ZEPIC on Product Hunt, and the response was incredible! We were crowned the #1 Product of the Day, reaffirming the belief in what we’re building. If you haven’t already, check us out on Product Hunt - it’s worth the click!

Our launch sparked numerous conversations about multichannel marketing needs, confirming that businesses are ready for a more comprehensive WhatsApp marketing solution.

In our last blog, we covered what the WhatsApp Business API is and why it is essential for WhatsApp marketing. 

The Rise of WhatsApp Marketing

With over 175 million people messaging WhatsApp Business accounts daily and a staggering 2 billion+ users globally, WhatsApp has evolved far beyond a personal messaging app—it’s now a business powerhouse!

Even Meta’s focus on lowering messaging costs is proof that WhatsApp marketing is a game-changer.

At ZEPIC, we’re not just providing another WhatsApp marketing solution. We identified gaps in existing tools - complicated processes, lack of personalization, and limited insights - and built ZEPIC to bridge them.

‍How ZEPIC Redefines WhatsApp Marketing -

Here are five highlights of why ZEPIC’s WhatsApp marketing solution is truly a game-changer:

1. Seamless template creation—from days to minutes

Most WhatsApp marketing tools require you to navigate Meta’s Business Service Platform (BSP) for template creation, often leading to days of back-and-forth work. ZEPIC streamlines this process entirely. You can create, edit, and submit templates directly within our platform, cutting down approval times from days to just minutes. 

Powered by ZENIE, our AI engine, ZEPIC also helps you draft and refine templates effortlessly, ensuring the tone and messaging hit the right note every time. 

2. Personalization made simple:

In today’s landscape, personalization is key to standing out. ZEPIC's Customer 360 brings together all your customer data into a single source of truth.  Our dynamic placeholders allow you to integrate every aspect of the customer journey—from purchase history and abandoned cart items, to past reviews and cross-channel interactions directly into your messages. 

Imagine sending a tailored follow-up to a customer with a 3-star review offering a discount and addressing their concerns in one thoughtful message. This isn’t just messaging; it’s creating authentic, two-way conversations for trust and loyalty!

3. Smarter automations for real-time engagement:

Automation shouldn’t feel robotic, and ZEPIC ensures it doesn’t. Powered by ZENIE, our AI engine, ZEPIC’s Flow Automation lets you design campaigns that respond to real-time customer actions effortlessly. Consider an online skincare brand— if a customer buys a serum but leaves sunscreen in their cart, ZENIE can craft a friendly reminder with just the right tone and follow up if needed. This AI-powered automation feels genuinely personal, creating meaningful touchpoints that not only engage customers but also drive conversions.

4. Analytics that drive ROI:

Insights are only valuable if they’re actionable. While traditional WhatsApp marketing software limits you to basic message metrics, ZEPIC offers a 360-degree view of your entire customer journey. 

Our Flow reports show you exactly how customers move through your automated sequences across both WhatsApp and email channels. You'll see delivery rates, open rates, click-through rates, and reply rates and understand how customers transition between channels and which touchpoints drive the most engagement. This cross-channel visibility lets you optimize your entire customer journey, not just your WhatsApp campaigns. With real-time updates and engagement trends across platforms, you can refine your strategy on the go for maximum ROI. 

5. Real-time customer interaction:

Customer engagement doesn’t stop at sending messages; it’s about timely and effective responses. With ZEPIC’s Inbox, you can address customer queries instantly and prioritize leads from Click-to-WhatsApp Ads (CTWA) to ensure the best outcomes. By managing interactions in real-time, ZEPIC enhances both customer satisfaction and your support team’s efficiency.

BONUS - Free tools to boost engagement

We have also made it easier for businesses to start engaging on WhatsApp with free tools like our WhatsApp Chat Widget Generator, WhatsApp QR Code Generator, and WhatsApp Link Generator. These resources are designed to drive more traffic to your WhatsApp account and initiate meaningful conversations with ease.

Success in Action: The Cybele Story

Need proof of ZEPIC’s impact? Let’s talk about Cybele, a brand that leveraged ZEPIC to transform its customer engagement.

“We went from zero automation to managing complete customer journeys via WhatsApp in under 2 hours. We immediately recovered a quarter of all abandoned carts, and customer engagement skyrocketed—all managed by our small team.”

This is just the beginning. With ZEPIC, you can replicate this success effortlessly.

Why wait? Start your journey with ZEPIC today!

Whether it’s effortless template creation, dynamic personalization, or automation that feels human, ZEPIC is designed to make WhatsApp marketing seamless and powerful.

Here’s how you can get started:

• Try ZEPIC for free: Sign up here.
• Book a demo: Set up a call with us and we’ll show you ZEPIC in action.
• Explore our tools: Start with our free WhatsApp tools and grow from there.

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