Happy Thanksgiving!

Zepic

Company
June 5, 2024

They say the devil is in the details. 

We kind of prefer ‘Happiness is in the small things’. It is not exactly the same thing is it? 🙂

This Thanksgiving ZEPIC’s celebrating the small things that make our lives great at work. The little things that happen in plenty which help us move mountains for our colleagues, customers and partners. 

We went around the room asking what were some of our top-ranking ‘little things’ at ZEPIC we’d want to keep going. We had some surprising responses but most respondents could not restrict their commentary with the ‘little things’. We hope you enjoy reading the responses and get to appreciate some of these at your own workplaces too. Wishing you a Happy Thanksgiving!

I genuinely love the short commute to the office (less than 20 minutes).

 

It could be a simple 'thank you' email or acknowledgement during team meetings. It not only boosts morale but also makes me feel that my efforts are valued. 

I'm thankful for the chance to play with cool tech and build stuff that people use.

I am very grateful for the flexibility to do my 30 minute jog whenever I can grab the free time to do so.

Making carrom a daily ritual in our office has added a delightful routine to our workdays. The friendly competition have become a consistent highlight, offering a daily break that strengthens team bonds and injects a sense of fun into our regular work routine. 

The best thing that I experience in my day to day work at ZEPIC is the people around me. 

I am very grateful for being able to express myself to discuss without any fear of backlash to any strong opinion i may have. 

I value our team's transparency and honesty, which fosters a vibrant work environment. 

I am truly thankful for the nice co-working space. It is spacious, bright and has plenty of parking space. The meeting rooms are excellent for having team discussions and customer calls. It makes me feel like working in a big company with a luxurious workplace, not a scrappy, early-stage workplace. 

I am very grateful for the emphasis on personal and professional growth at ZEPIC.

It's awesome working with a bunch of smart folks who come together to solve problems and make things happen. 

The work environment fosters personal growth, exposing me to diverse ideas in areas such as finance, mindset, and health, contributing significantly to my overall development. 

Appreciate ZEPIC for valuing not just productivity but also personal time, allowing for a harmonious work-life harmony. 

I’m grateful to be a part of the team where I can voice my opinions and feedback and truly get my voice heard during the discussions whether it is in tech or non-tech areas. 

I am very grateful that at ZEPIC we are encouraged to innovate and think without constraints.

The team has the right mix of maturity and liveliness.

I am thankful for all the topics discussed in the office in a no-holds-barred manner - tech, product, cricket, investments, films, and ex-company gossip. 

I can express my views but heard in its spirit and respected for it. Even when my idea is rejected, I don’t feel crestfallen because I was heard and the decision was made.

Desperate times call for desperate Google/Chat GPT searches, right? "Best Shopify apps for sales." "How to increase online sales fast." "AI tools for ecommerce growth."

Been there. Done that. Installed way too many apps.


But here's what nobody tells you while you're doom-scrolling through Shopify app reviews at 2 AM—that magical online sales-boosting app you're searching for? It doesn't exist. Because if it did, Jeff Bezos would've bought (or built!) it yesterday, and we (fellow eCommerce store owners) would all be retired in Bali by now.


Growing a Shopify store and increasing online sales isn’t easy—we get it. While everyone’s out chasing the next “revolutionary” tool/trend (looking at you, DeepSeek), the real revenue drivers are probably hiding in plain sight—right there inside your customer data.
After working with Shopify stores like yours (shoutout to Cybele, who recovered almost 25% of their abandoned carts with WhatsApp automation), we’ve cracked the code on what actually moves the needle.


Ready to stop app-hopping and start actually growing your sales by using what you already have? Here are four fixes that will get you there!

Fix #1: Convert abandoned carts instantly (Like, actually instantly)

The Painful Truth: You're probably losing about 70% of your potential sales to cart abandonment. That's not just a statistic—it's real money walking out of your digital door. And looking for yet another Shopify app for abandoned cart recovery isn't going to fix it if you're not getting the fundamentals right.

The Quick Fix: Everyone knows you need multi-channel recovery that hits the sweet spot between "Hey, did you forget something?" and "PLEASE COME BACK!" But here's the reality—most recovery apps are a one-trick pony. They either do email OR WhatsApp, not both. And don't even get us started on personalizing offers based on cart value—that usually means toggling between three different dashboards while praying your apps talk to each other.

Enter ZEPIC: This is where we come in. With ZEPIC's automated Flows, you can:
Launch WhatsApp recovery messages (with 95% open rates!)
Set up perfectly timed email sequences (or vice versa)
Create personalized recovery offers not just on cart value but based on your customer’s behavior/preferences
Track and optimize everything from one dashboard

Fix #2: Reactivate past customers today

The Painful Truth: You're probably losing about 70% of your potential sales to cart abandonment. That's not just a statistic—it's real money walking out of your digital door. And looking for yet another Shopify app for abandoned cart recovery isn't going to fix it if you're not getting the fundamentals right.

The Quick Fix: Everyone knows you need multi-channel recovery that hits the sweet spot between "Hey, did you forget something?" and "PLEASE COME BACK!" But here's the reality—most recovery apps are a one-trick pony. They either do email OR WhatsApp, not both. And don't even get us started on personalizing offers based on cart value—that usually means toggling between three different dashboards while praying your apps talk to each other.

Enter ZEPIC: This is where we come in. With ZEPIC's automated Flows, you can:
Launch WhatsApp recovery messages (with 95% open rates!)
Set up perfectly timed email sequences (or vice versa)
Create personalized recovery offers not just on cart value but based on your customer’s behavior/preferences
Track and optimize everything from one dashboard

Offering light at the end of the tunnel is Google’s Privacy Sandbox which seeks to ‘create a thriving web ecosystem that is respectful of users and private by default’. Like the name suggests, your Chrome browser will take the role of a ‘privacy sandbox’ that holds all your data (visits, interests, actions etc) disclosing these to other websites and platforms only with your explicit permission. If not yet, we recommend testing your websites, audience relevance and advertising attribution with Chrome’s trial of the Privacy Sandbox.

Top 3 impacts of the third-party cookie phase-out

Who’s impacted

How

What next

Digital advertising and
acquisition teams
Lack of cookie data results in drastic fall in website traffic and conversion rate
Review all cookie-based audience acquisition. Sign up for Chrome’s trial of the Privacy Sandbox
Digital Customer Experience
Customers are not served relevant, personalised experiences: on the web, over social channels and communication media
Multiply efforts to collect first-party customer data. Implement a Customer Data Platform
Security, Privacy and Compliance teams
Increased scrutiny from regulators and questions from customers about data storage and usage
Review current cookie and communication consent management, ensure to align with latest privacy regulations