ZEPIC's Team Inbox Gets a Major Upgrade—And Simplifies WhatsApp Conversation Management

Mahaboob Zulfa

Lead - Product Marketer
March 13, 2025

Wouldn't it be great if you could extend WhatsApp conversations beyond that 24-hour window? Or have a system that manages customer inquiries even when you're not available? 

Good news! We're thrilled to unveil our latest upgrades to ZEPIC's Team Inbox—designed specifically to make your WhatsApp marketing and support life a whole lot easier while turning more conversations into conversions and fandom.

What's new in Team Inbox
Auto-replies (aka) Your 24/7 Customer Service

We know that you can't always be available 24/7, but your customers kind of expect you to be (no pressure, right?). We've introduced a brand new "Auto-replies" tile under the Inbox category in Admin Settings that works even when you're catching those well-deserved 😴😴

Remember all the customer data you’ve worked hard to acquire? They’re all there for you now to personalize here! We've plugged in four different types of auto-replies that feel like they're coming from your team being there on the front-line 24/7: 

Away Messages: If a customer messages you outside business hours, they'll automatically get a friendly reply letting them know you're away and will get back to them soon!

Welcome Messages: Make your brand’s first impressions count! When a new contact reaches out to you or a contact's status changes, they'll receive a warm welcome that sets the tone for your relationship. 

Response Delay Updates: We've all been there—waiting for a reply that never seems to come. Now, you can set response delay updates (starting from just 5 minutes) to let customers know you haven't forgotten about them. "Our team is working on your question and will be with you shortly!" Sounds a lot better than silence, doesn't it?

Conversation Reminder Messages: That awkward moment when you think an issue is resolved, but you're not quite sure? These reminders (configurable between 10 minutes and 23 hours) gently nudge customers for confirmation before you close their conversation. "Just checking if there's anything else we can help with?"—simple but incredibly effective.

Business Hours that work for you

We know you don't work around the clock (and if you do, please grab a cup of coffee on us). This is exactly why we've added Business Hours configuration where you can specify your availability by day, time, and time zone. This powers your Away and Welcome messages, ensuring customers always know when to expect a response. Please note that Response Delay and Conversation Reminder features work regardless of your business hours settings.

A Rich Content Editor to make your messages pop

Our powerful rich content editor lets you craft auto-replies with bold, italic, and strikethrough formatting to make your messages stand out. Plus, you can use placeholder values that automatically fill in customer data from your system—because a personalized "Hi, Sarah!" always beats a generic "Hello, valued customer."

And here's the best part— select your text and click on the Zenie icon to let our AI assistant help optimize your messages. Need to make that response shorter? More professional? More casual? Zenie's got you covered. The editor even supports multiple languages as permitted by Meta, so you can say "Hello," "Hola," or "こんにちは" with ease.

Template Messages that bring expired conversations back to life

Running an eCommerce business pulls you in a million directions. Sometimes WhatsApp conversations slip past that 24-hour window before you can close the deal or resolve your customer’s issue. That's why we've added Template Messages functionality right in the conversation panel. When a conversation expires, agents can select from pre-approved templates, personalize them, and send them as transactional messages. When the customer responds, boom—the conversation reopens with a refreshed 24-hour window! Your shortcut to reviving high-potential customer conversations and reclaiming lost revenue opportunities, without the extra cost of a WhatsApp conversation.

Search that actually finds things 

We've implemented a powerful global search function that finds conversations regardless of state or active filters. The search automatically prioritizes the most recent conversations and includes comprehensive filtering options:

  • Conversation time (because sometimes you just remember it happened "sometime last week")
  • Status (open, resolved, expired)
  • WhatsApp Business Number (for those of you managing multiple WhatsApp Business accounts)
  • Tags (up to 10 per conversation)
Message Type Indicators at-a-glance

We've added clear icons that instantly distinguish between flow messages, agent messages, and the four different types of conversational/ auto-reply messages. This will improve conversation clarity and help agents better understand the context of the interaction at a glance. 

How can these updates help your business?

For D2C brands, every conversation is an opportunity to build loyalty or make a sale. When a customer asks about your product at 11PM, your auto-reply doesn't just acknowledge them—it keeps them engaged until your team can respond in the morning. 

For example—A customer responds to your promotional campaign for your new skincare line at 9 PM. Your Away Message kicks in, keeping them engaged. The following day, your agent jumps in with complete context, addresses their specific questions about ingredients, and nudges them to make a purchase that might have otherwise slipped away.

Similarly, consider another scenario where a customer inquires about size availability for your bestselling jeans. Despite your agent's thorough response, the customer doesn't reply. Instead of letting the conversation fade into the abyss, your Conversation Reminder message gently nudges them 20 hours later, reigniting their interest and leading to a purchase. By extending the existing conversation, you avoid the expense and friction of initiating a brand new WhatsApp conversation.

ZEPIC's Team Inbox + WhatsApp Capabilities

These major upgrades complement ZEPIC's already impressive collection of WhatsApp marketing tools:

  • From campaigns to conversations: ZEPIC transitions from mass WhatsApp campaigns to personalized one-on-one conversations, all managed in a single interface.

  • 360° customer view: See the complete context of every customer interaction, including purchase history, previous support tickets, and their campaign engagement.

  • Unmatched personalization: With connections to over 50 tools, ZEPIC brings in customer and business data from your entire tech stack that no other platform can match—enabling truly hyper-personalized messaging that resonates with your audience.

  • AI-powered response assistance: Zenie AI helps shape responses to match your brand's voice while ensuring they're perfectly tailored to each situation.

  • WhatsApp + Email: Run coordinated omnichannel campaigns, delivering a consistent experience no matter how customers prefer to engage.

  • Support for Click-to-WhatsApp Ads: Prioritize and respond faster to high-intent leads from your Meta ads, turning ad clicks into meaningful sales conversations.


Ready to transform your WhatsApp marketing and support? 

Try ZEPIC free for 14 days and see how our Team Inbox can revolutionize your WhatsApp customer engagement. 

START YOUR 14-DAY FREE TRIAL →

Desperate times call for desperate Google/Chat GPT searches, right? "Best Shopify apps for sales." "How to increase online sales fast." "AI tools for ecommerce growth."

Been there. Done that. Installed way too many apps.


But here's what nobody tells you while you're doom-scrolling through Shopify app reviews at 2 AM—that magical online sales-boosting app you're searching for? It doesn't exist. Because if it did, Jeff Bezos would've bought (or built!) it yesterday, and we (fellow eCommerce store owners) would all be retired in Bali by now.


Growing a Shopify store and increasing online sales isn’t easy—we get it. While everyone’s out chasing the next “revolutionary” tool/trend (looking at you, DeepSeek), the real revenue drivers are probably hiding in plain sight—right there inside your customer data.
After working with Shopify stores like yours (shoutout to Cybele, who recovered almost 25% of their abandoned carts with WhatsApp automation), we’ve cracked the code on what actually moves the needle.


Ready to stop app-hopping and start actually growing your sales by using what you already have? Here are four fixes that will get you there!

Fix #1: Convert abandoned carts instantly (Like, actually instantly)

The Painful Truth: You're probably losing about 70% of your potential sales to cart abandonment. That's not just a statistic—it's real money walking out of your digital door. And looking for yet another Shopify app for abandoned cart recovery isn't going to fix it if you're not getting the fundamentals right.

The Quick Fix: Everyone knows you need multi-channel recovery that hits the sweet spot between "Hey, did you forget something?" and "PLEASE COME BACK!" But here's the reality—most recovery apps are a one-trick pony. They either do email OR WhatsApp, not both. And don't even get us started on personalizing offers based on cart value—that usually means toggling between three different dashboards while praying your apps talk to each other.

Enter ZEPIC: This is where we come in. With ZEPIC's automated Flows, you can:
Launch WhatsApp recovery messages (with 95% open rates!)
Set up perfectly timed email sequences (or vice versa)
Create personalized recovery offers not just on cart value but based on your customer’s behavior/preferences
Track and optimize everything from one dashboard

Fix #2: Reactivate past customers today

The Painful Truth: You're probably losing about 70% of your potential sales to cart abandonment. That's not just a statistic—it's real money walking out of your digital door. And looking for yet another Shopify app for abandoned cart recovery isn't going to fix it if you're not getting the fundamentals right.

The Quick Fix: Everyone knows you need multi-channel recovery that hits the sweet spot between "Hey, did you forget something?" and "PLEASE COME BACK!" But here's the reality—most recovery apps are a one-trick pony. They either do email OR WhatsApp, not both. And don't even get us started on personalizing offers based on cart value—that usually means toggling between three different dashboards while praying your apps talk to each other.

Enter ZEPIC: This is where we come in. With ZEPIC's automated Flows, you can:
Launch WhatsApp recovery messages (with 95% open rates!)
Set up perfectly timed email sequences (or vice versa)
Create personalized recovery offers not just on cart value but based on your customer’s behavior/preferences
Track and optimize everything from one dashboard

Offering light at the end of the tunnel is Google’s Privacy Sandbox which seeks to ‘create a thriving web ecosystem that is respectful of users and private by default’. Like the name suggests, your Chrome browser will take the role of a ‘privacy sandbox’ that holds all your data (visits, interests, actions etc) disclosing these to other websites and platforms only with your explicit permission. If not yet, we recommend testing your websites, audience relevance and advertising attribution with Chrome’s trial of the Privacy Sandbox.

Top 3 impacts of the third-party cookie phase-out

Who’s impacted

How

What next

Digital advertising and
acquisition teams
Lack of cookie data results in drastic fall in website traffic and conversion rate
Review all cookie-based audience acquisition. Sign up for Chrome’s trial of the Privacy Sandbox
Digital Customer Experience
Customers are not served relevant, personalised experiences: on the web, over social channels and communication media
Multiply efforts to collect first-party customer data. Implement a Customer Data Platform
Security, Privacy and Compliance teams
Increased scrutiny from regulators and questions from customers about data storage and usage
Review current cookie and communication consent management, ensure to align with latest privacy regulations