Stop the Guesswork. Compare Performance Instantly with Reports Benchmarking

Marketing performance is rarely static.

Creative fatigue, seasonal behavior, audience shifts, and channel dynamics constantly influence results. What worked last month may not work this month.

The teams that win are the ones that can detect movement early, not weeks later.

Reporting has never been the problem.

Most marketing teams today already have access to metrics like opens, clicks, deliveries, conversions, revenue. The real challenge is interpretation.

A report can tell you what happened during a given time period, but it often doesn’t answer the question marketers care about most: Are we improving, or are we standing still?

To get that answer, teams usually end up doing extra work. Switching between date ranges, pulling exports, comparing last week to this week, or doing quick mental math just to understand whether performance is moving in the right direction.

That friction adds up quickly, especially when you’re tracking multiple channels and journeys. 

Introducing Performance Benchmarking Across ZEPIC Reports

We’ve introduced performance benchmarking across all reporting modules in ZEPIC.

Now, when you select any time period inside Reports, ZEPIC automatically compares it against the previous period and shows percentage change across all key metrics. Instead of viewing metrics in isolation, you immediately get context on direction:

• Is performance trending upward?
• Are engagement metrics dropping?
• Has revenue improved compared to the last timeframe?

This happens automatically, without requiring additional filters, exports, or manual calculations.

Benchmarking helps you answer questions faster, such as:

• Are campaigns improving week over week?
• Which journeys are performing better than before?
• Where are engagement metrics slipping?
• What should we prioritize optimizing next?

Instead of treating reporting as a retrospective task, benchmarking makes reporting more actionable.

Benchmarking Built Into Every Key Metric

With Reports Benchmarking, each KPI now includes a clear trend indicator showing whether performance is up, down, or unchanged compared to the previous period.

This makes it easier to spot movement early and understand performance shifts without digging through multiple historical views.

Whether you're reviewing a weekly campaign or tracking ongoing flows, trends are now visible immediately.

One Consistent View Across Channels and Journeys

Reports Benchmarking works across the full ZEPIC Marketing OS, giving teams a consistent way to track performance over time — across channels, workflows, and business outcomes.

You’ll see benchmarking trends across:

• Email campaign reporting, including delivery, engagement, and revenue contribution.
• WhatsApp campaign performance, where conversations and responses often matter as much as clicks.
• Flows and journey analytics, helping you measure whether automations are improving downstream outcomes.
• Conversation insights, so you can understand whether dialogue-led engagement is translating into meaningful action.
• Revenue and outcome metrics, bringing performance closer to what ultimately matters for the business.

By embedding benchmarking directly into reports, ZEPIC helps teams spend less time analyzing and more time optimizing.

How to Use Reports Benchmarking Effectively

Benchmarking is most useful when it becomes part of your operating rhythm, not something you check once in a while. Here are a few practical ways teams can use it inside ZEPIC.

Use it for weekly performance check-ins

Instead of reviewing metrics in isolation, benchmarking helps you quickly understand what changed compared to last week.

A weekly report becomes much clearer when you can immediately see:

• Which campaigns improved
• Which flows declined
• Whether engagement is trending consistently up or down

It’s a faster way to spot momentum early.

Identify what needs attention without digging

Not every KPI needs deep analysis every time. Benchmark indicators help you triage quickly:

• If Opens are down sharply, subject lines or targeting may need work
• If Clicks are improving, creative and CTAs may be getting stronger
• If Unsubscribes spike, frequency or relevance may need adjustment

You can focus effort where movement is actually happening.

Compare channel performance over time

Teams running both Email and WhatsApp campaigns often struggle to understand where engagement is shifting.

With benchmarking across reporting modules, you can track whether performance improvements are coming from:

• Better campaigns
• Better segmentation
• Better conversational workflows

Over time, this builds a clearer view of what’s driving outcomes. 

Track whether optimizations are working 

The most common marketing question after making a change is: Did it help?

Benchmarking makes it easy to validate improvements, whether you’ve:

• Updated messaging
• Adjusted targeting
• Changed flow timing
• Launched a new offer

Instead of guessing, you can see trend movement immediately in the next period.

Build a habit of continuous improvement

The goal isn’t perfect reporting, it’s consistent progress. Benchmarking turns reports into something more actionable: a simple feedback loop. Small changes, measured clearly, compounded over time.

Get Started

Reports Benchmarking is now available across all reporting modules.

To explore it, head to Reports inside your ZEPIC dashboard, select any timeframe, and you’ll instantly see how performance compares to the previous period.

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