What We Learned (and What’s Next): The ZEPIC 2025 Retrospective

2025 might have been the Year of the Snake, but it unfolded to be the year AI became an integral part of everyday life.

As AI grew sharper and more intuitive, customer expectations evolved. They wanted experiences tailored to their specific intent. This shift challenged marketing teams to rethink how campaigns are planned and executed.

Throughout the year, ZEPIC worked closely with brands that wanted to take personalization to the next level. Our focus was simple: help teams adapt to a faster, more connected marketing landscape without adding complexity. 

2025 was all about expansion for ZEPIC. We partnered with teams who shared our vision, welcomed customers from new regions around the world, and expanded our platform to support additional channels. Each step reinforced our belief that adaptability and connected execution are essential in a rapidly changing market.

Join us as we take a stroll down memory lane and revisit the milestones, lessons, and moments that shaped our year. 

12x growth. 3x learning.

In 2025, ZEPIC grew its customer base 12x. Yep. Twelve. It honestly felt like our GTM teams were running on pure adrenaline.

With each new customer came new use cases and lessons that helped us understand what’s working and what needs to be fine-tuned. Those insights eventually found a home in our use case library, where we documented 100+ real-world use cases to help brands avoid starting from scratch.

Somewhere along the way, our visitor to signup rate jumped to 6.5%, which felt like a strong signal that we were moving in the right direction. That momentum also showed up in how people engaged with our content, with our LinkedIn community growing by 40% as more marketers began turning to ZEPIC as a reliable source of insight.

Different Regions, New Perspectives

Merhaba. Hola. Ciao. Hello. مرحباً. Dia duit. Salut. 

That’s how we were welcomed into new markets in 2025.

We expanded our customer base across various regions, including Turkey, Spain, Italy, the UK, the USA, Australia, Egypt, Ireland, and Romania. As we grew, one thing became clear: no two markets behave the same. What works in one region often needs rethinking in another, and personalization looks different depending on context and customer intent.

These learnings shaped how we prioritized features and supported our customers throughout the year.

By the Numbers

We looked into ZEPIC’s usage data to understand how customers are using the product. Here’s what we found out:

• Across brands, over 100 million customer interactions were captured and interpreted. 
• Automations delivered 45% higher results than one-time campaigns.
• WhatsApp drove conversions. Our customers saw 3–4× more attributed revenue, with WhatsApp contributing to 70%+ of messaging-led outcomes.
• With a ~40% click-to-open rate, email on ZEPIC far outperformed industry benchmarks.

We launched more exciting features that took customer engagement to the next level!

An Ever-Growing Team of Superstars

The customer base wasn’t the only thing that grew this year. We welcomed new team members whose skills and curiosity helped push our thinking forward. Their contributions strengthen both our culture and our ability to support customers.

A Launch That Had Everyone Talking

Our biggest launch this year was adding Instagram to ZEPIC. This feature enables customers to convert Instagram audience into customers by bringing in engagement data and contacts into ZEPIC. While most Instagram automation platforms focus on keyword-based automation, we flipped the script and trained our AI to understand intent across 40+ languages. 

The launch sparked widespread interest, with 700+ publications covering the story.

Building Connections & a Community

NRF Singapore 

Earlier this year, our team attended the National Retail Federation (NRF) event in Singapore, marking our first international presence. The event opened doors to meaningful conversations with global brands across e-commerce, SaaS, and retail technology.

Sharing the floor with established industry leaders gave us valuable visibility and confidence as we explored potential partnerships, co-marketing opportunities, and joint go-to-market motions.

The Z-Factor Club 

Beyond the product, our team focused on building connections and fostering a community where marketers felt seen and understood. We launched Z-Factor Club, a space designed to help shape the next generation of top consumer brands.

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We also hosted our first ZFC event in Bangalore, bringing D2C founders together to openly discuss their challenges and explore how ZEPIC can support them through smarter engagement.

SaaS22 D2C Mixer and IREC 2025

We were an inaugural partner in this year’s SaaS22 mixer, where leaders from Amazon, Axeptio, DaMENSCH, Lo Foods & more shed light on the evolution of D2C, AI, SaaS & Marketing. 

Our team was also at the IReC x D2C 2025 event, where we had the opportunity to connect with various founders. These interactions gave us a deeper understanding of the challenges teams face on the ground, and reinforced the importance of building solutions rooted in real-world needs.

The Friends We Made Along the Way

What made 2025 more exciting is the new partnerships we signed off with leaders across different verticals. These collaborations helped us broaden our perspective and deepen our understanding of how brands engage customers at scale. 

Together, we explored new use cases, shared insights, and built solutions that work better in real-world environments. Most importantly, these partnerships reinforced the value of building together, not in isolation.

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This year, we also strengthened our partnership with 360 Dialog, a leading WhatsApp Business support partner. We're one of the four platforms helping them take WhatsApp Business to the world

Here’s to New Beginnings

Our workplace has changed, and so has our perspective. The new office represents an upward shift—one that supports faster collaboration, deeper focus, and the ambition driving our next phase of growth.

Reviews that made our year

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Growing Families and Personal Milestones

2025 was also a year of meaningful moments beyond work, as our team celebrated important personal milestones that shaped life outside the office.

Kanagaraj began a new chapter, tying the knot and starting a journey of his own. Yuvi and DK welcomed their first children, while Adi celebrated the arrival of his second baby, adding new joy to their growing families. 

Aadhavan marked a personal milestone with a new car, and JC explored Goa with his kids, discovering that travel takes on a whole new meaning when it is planned around family.

What’s next: Hear from our team

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“When we look back at 2025, it feels like every day brought a new AI product. AI agents, AI browsers, and countless promises. One thing became very clear over time. AI is only as powerful as the context you give it. The richer the context, the better the outcome.

At ZEPIC, our focus has been on helping brands bring their data together and move it seamlessly across systems. When data flows freely, AI can actually do what it is meant to do. Turn intent into meaningful action across channels like email, WhatsApp, Instagram, and beyond.

With ZENIE AI now integrated across all our modules, we are taking marketing automation a step further. We are building a true Marketing OS. One system where intelligence, execution, and data work together across email, WhatsApp, Instagram, Shopify, destination connectors, and more.

As we step into the next year, we do so with a strong foundation and a clear sense of direction. We are excited about what lies ahead and ready to build for an even better year.”

-Bharathi Kannan
Co-Founder & Head of Engg, ZEPIC
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"2025 turned an idea into unified customer intelligence and engagement coming to life through Email, Insta, and Whatsapp, helping businesses create commerce-ready experiences that feel relevant, timely, and real for their customers.

As we step into 2026, intelligence begins to guide more of the journey, shaping conversational and decisioning agents, opening up more channels, and making personalization smarter with every interaction, and we’re genuinely excited about the outcomes this will create for our customers.”

-Sunil Somarajan
Co-Founder & CTO, ZEPIC
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"2025 has been a defining year for us. As our product matured and deepened, so did our team and the community of customers and partners who believe in what we’re building. Each milestone, big or small, compounded into something meaningful, with impact beyond what we initially imagined.

Early this year, a great week meant welcoming one happy customer. Yesterday, we welcomed four in a single day. That quiet momentum says everything.

2026: we’re so ready. And we’re aiming big!"

-Sreelesh Pillai
Co-Founder & Co-CEO, ZEPIC
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Looking back at 2025, what stands out isn’t just the growth it’s the momentum!

Brands onboard faster, campaigns launch with confidence and intelligence flows naturally across channels. This year, we saw what happens when data, intent, and execution finally align across WhatsApp, Email, Instagram and beyond. 

Customers moved faster, learned faster and scaled with far less friction. We saw strong adoption from international customers across Romania, Singapore, Israel, Turkey, Swizz, Italy, Dubai and beyond. That kind of pull is hard to miss.

What ‍excites me most going into 2026 is not just our growth, but the confidence with which teams are building on ZEPIC. Faster decisions, fewer handoffs, and outcomes that compound quietly. That’s the kind of progress that lasts.

-Naveen Venkat
Co-Founder & Co-CEO, ZEPIC

Looking Ahead

Looking back on 2025, the year stands out for the progress made through learning, collaboration, and steady execution. Growth across customers and partnerships brought new perspectives, while evolving market dynamics refined how we think about engagement and personalization.

These lessons are shaping how we move into 2026. Our focus is on building ZEPIC as a truly composable marketing OS that gives brands the flexibility to choose, configure, and scale what they need as their strategies evolve. We are also rethinking our pricing model to better reflect how teams experiment and create value across channels.

As expectations continue to rise, our goal remains the same: to help brands build connected, intent-driven engagement without unnecessary complexity.

Happy Holidays! Stay tuned to learn more about what’s in store!