Anandhi Moorthy | Author profile and articles

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Senior Content Marketer

Anandhi Moorthy

9 Best Holiday Advent Calendars of 2025 (And What E-commerce Brands Can Learn From Them)

9 Best Holiday Advent Calendars of 2025 (And What E-commerce Brands Can Learn From Them)

Discover the best holiday Advent calendars of 2025 and learn how e-commerce brands can create the same effect to boost December engagement.

The Death of One-Dimensional Data: Why Modern Marketing Needs Intent Intelligence

The Death of One-Dimensional Data: Why Modern Marketing Needs Intent Intelligence

Marketers are using 230% more data,yet understand customers less. Learn why one-dimensional data is killing results and how intent intelligence helps.

Christmas & New Year Marketing: How to Combine Instagram, WhatsApp & Email to Maximize Holiday Revenue

Christmas & New Year Marketing: How to Combine Instagram, WhatsApp & Email to Maximize Holiday Revenue

Learn how to use Instagram, WhatsApp, and email together to create high-converting holiday campaigns that increase Christmas and New Year sales.

How to Turn Transactional Messages Into Sales Opportunities

How to Turn Transactional Messages Into Sales Opportunities

Your most opened emails are underutilized. Learn how to turn order confirmations and shipping updates into high-impact sales opportunities.

The 30 Days After BFCM: Turning One-Time Buyers Into Repeat Customers

The 30 Days After BFCM: Turning One-Time Buyers Into Repeat Customers

Boost BFCM customer retention with a 30-day Educate–Remind–Recover strategy. Turn one-time holiday shoppers into loyal, repeat buyers all year.

Beyond Discounts: The Holiday Marketing Triple Play That Actually Works

Beyond Discounts: The Holiday Marketing Triple Play That Actually Works

Unlock 3X holiday revenue with a triple-layer strategy of festive messaging, flash sales, & urgency tactics. A complete playbook for e-commerce brands

The RTO Prevention Playbook: How Can Indian D2C Brands Cut Failed Deliveries by upto 40%

The RTO Prevention Playbook: How Can Indian D2C Brands Cut Failed Deliveries by upto 40%

Cut RTOs by 40%! Learn how Indian D2C brands reduce failed deliveries with address checks, COD nudges & delivery-day reminders.

Unlock 10x Personalization: Using Shopify Metafields With ZEPIC to Drive Revenue

Unlock 10x Personalization: Using Shopify Metafields With ZEPIC to Drive Revenue

Unlock 10x personalization by bringing in Shopify Metafield data into ZEPIC and create hyperpersonalized campaigns across channels.

How to Choose a Marketing Automation Tool in 2025

How to Choose a Marketing Automation Tool in 2025

Learn how to choose a marketing automation tool in 2025 to deliver personalized, multichannel campaigns and boost ROI.

The Milestone Marketing Playbook: How D2C Brands Build Loyalty Through Customer Celebrations

The Milestone Marketing Playbook: How D2C Brands Build Loyalty Through Customer Celebrations

Learn how milestone marketing boosts retention through birthdays, anniversaries, and achievements to deepen loyalty and increase customer LTV.

The Repeat Purchase Playbook: How D2C Brands can Drive 40% of Revenue from Existing Customers

The Repeat Purchase Playbook: How D2C Brands can Drive 40% of Revenue from Existing Customers

Learn how D2C brands drive 40% revenue from repeat customers using second-purchase nudges, replenishment flows, cross-sells, and upsells.

How to Write Email Newsletters That Feel Personal (And Boost Engagement) in 2025

How to Write Email Newsletters That Feel Personal (And Boost Engagement) in 2025

Unlock the secrets to writing email newsletters that feel authentic and drive clicks. This email newsletter guide covers how to increase ROI.