Anandhi Moorthy | Author profile and articles

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Senior Content Marketer

Anandhi Moorthy

Unlock 10x Personalization: Using Shopify Metafields With ZEPIC to Drive Revenue

Unlock 10x Personalization: Using Shopify Metafields With ZEPIC to Drive Revenue

Unlock 10x personalization by bringing in Shopify Metafield data into ZEPIC and create hyperpersonalized campaigns across channels.

How to Write Email Newsletters That Feel Personal (And Boost Engagement) in 2025

How to Write Email Newsletters That Feel Personal (And Boost Engagement) in 2025

Unlock the secrets to writing email newsletters that feel authentic and drive clicks. This email newsletter guide covers how to increase ROI.

Black Friday & Cyber Monday Email Marketing Best Practices

Black Friday & Cyber Monday Email Marketing Best Practices

Turn your Black Friday emails into revenue drivers with these BFCM email marketing strategies that attract, engage, and retain customers.

Foundation Over Frenzy: Building a Sustainable Growth Model Post-BFCM

Foundation Over Frenzy: Building a Sustainable Growth Model Post-BFCM

Beyond the Black Friday frenzy: learn how to convert BFCM shoppers into loyal customers with data-driven post-sale strategies.

T-Minus 20 Days: A Multi-Channel BFCM Marketing Blueprint

T-Minus 20 Days: A Multi-Channel BFCM Marketing Blueprint

T-Minus 20 Days to BFCM! Here’s a day-by-day multi-channel marketing plan for email, WhatsApp & Instagram to help you win more this Black Friday!

How to Convert Wishlist Saves into Revenue: Complete Guide for eCommerce Brands

How to Convert Wishlist Saves into Revenue: Complete Guide for eCommerce Brands

Increase revenue by turning wishlist saves into sales. Learn how wishlist reminder, stock alert, price drop, and price comparison boost conversions.

How to Increase Average Order Value Without Cutting Your Margins

How to Increase Average Order Value Without Cutting Your Margins

Increase eCommerce revenue without cutting prices. Explore four proven ways to boost Average Order Value sustainably |ZEPIC

Best Practices for Designing Bulk WhatsApp BFCM Campaigns

Best Practices for Designing Bulk WhatsApp BFCM Campaigns

Learn how to design and automate BFCM Bulk WhatsApp campaigns that deliver urgency, relevance, and measurable results this Black Friday Cyber Monday.

How to Run Last-Minute Holiday Promotions That Drive Rapid Sales

How to Run Last-Minute Holiday Promotions That Drive Rapid Sales

Run high-converting last-minute holiday promotions with email, Instagram & WhatsApp. Boost sales fast with ZEPIC’s automation platform.

Best Practices for Crafting Cart Abandonment Emails That Convert

Best Practices for Crafting Cart Abandonment Emails That Convert

Recover lost revenue with effective cart abandonment emails. Combine perfect timing, compelling copy, & the right incentives to win over customers.

Instagram Playbook to Boost BFCM Sales

Instagram Playbook to Boost BFCM Sales

10 Instagram BFCM hacks to help you increase the channel’s ROI. From Stories to DM automation, convert every scroll into a sale this Black Friday.

Beginner's Guide to Email Marketing Automation

Beginner's Guide to Email Marketing Automation

Learn how to automate email marketing in 7 easy steps and boost engagement, retention, and revenue with data-driven workflows and smart segmentation.