Anandhi Moorthy | Author profile and articles

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Senior Content Marketer

Anandhi Moorthy

Instagram Playbook to Boost BFCM Sales

Instagram Playbook to Boost BFCM Sales

10 Instagram BFCM hacks to help you increase the channel’s ROI. From Stories to DM automation, convert every scroll into a sale this Black Friday.

How Leading Travel Brands Use Marketing Automation Successfully

How Leading Travel Brands Use Marketing Automation Successfully

Real-world examples of how major travel brands like Hilton, Disney World, Delta Airlines, and Singapore Airlines are using marketing automation.

How Newsletters Fuel E-commerce Sales and Product Launches

How Newsletters Fuel E-commerce Sales and Product Launches

Learn why email marketing returns $36 for every dollar spent and how ZEPIC helps brands automate and scale meaningful customer conversations.

From Scroll to Stay: How Instagram, Email, and WhatsApp Create the Perfect Booking Trinity for Hotels

From Scroll to Stay: How Instagram, Email, and WhatsApp Create the Perfect Booking Trinity for Hotels

ZEPIC explores how Instagram, email, & WhatsApp create the perfect booking journey for hotels. Learn practical strategies to connect with guests.

Post-BFCM Customer Retention: Turning One-Time Shoppers Into Lifelong Customers

Post-BFCM Customer Retention: Turning One-Time Shoppers Into Lifelong Customers

Discover how to turn one-time BFCM shoppers into lifelong customers with data-driven retention strategies across email, WhatsApp, and Instagram.

Instagram Updates 2025: What Businesses Should Know

Instagram Updates 2025: What Businesses Should Know

Stay ahead with the latest Instagram Updates 2025! Likes are now not that important in the Instagram ranking factor. Find out more in this blog.

How WhatsApp Is Transforming MICE (Meetings, Incentives, Conferences, and Exhibitions) from Planning to Post-Event Engagement

How WhatsApp Is Transforming MICE (Meetings, Incentives, Conferences, and Exhibitions) from Planning to Post-Event Engagement

Discover how WhatsApp revolutionizes MICE events by streamlining communication, boosting engagement, & enhancing attendee experiences.

Step-by-Step Guide to Setting Up High-Converting BFCM Campaigns

Step-by-Step Guide to Setting Up High-Converting BFCM Campaigns

Want to crush your Black Friday–Cyber Monday goals? This guide from ZEPIC explores how to plan, automate, & optimize high-converting campaigns.

From Booking to Loyalty: How Travel Brands Win with Cross-Channel Marketing Automation

From Booking to Loyalty: How Travel Brands Win with Cross-Channel Marketing Automation

Go beyond bookings. Learn how travel brands use marketing automation across email, WhatsApp, and SMS to turn one-time travelers into loyalists.

Why Instagram DM Automation Is the Missing Piece in Your Marketing Stack

Why Instagram DM Automation Is the Missing Piece in Your Marketing Stack

Learn why Instagram automation is the missing piece in your marketing tech stack & how you can leverage it to increase sales.

Your Guide to Instagram Engagement: How to Turn Comments and Story Reactions Into Sales

Your Guide to Instagram Engagement: How to Turn Comments and Story Reactions Into Sales

Discover how to turn Instagram comments, Story reactions, and DMs into real sales. Learn proven tactics to identify purchase intent and boost ROI.

BFCM & Beyond: Holiday Shopping Trends 2025 with a Bonus Action Plan

BFCM & Beyond: Holiday Shopping Trends 2025 with a Bonus Action Plan

Discover 2025 holiday shopping trends & why BFCM data is the secret to post-holiday growth. Plus, grab our 60-day BFCM action plan.