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Anandhi Moorthy

Senior Content Marketer
Anandhi Moorthy

My articles

Latest WhatsApp Business Features: A Running List

Latest WhatsApp Business Features: A Running List

New WhatsApp Business features let you advertise in Status, monetize channels, and reach 1.5 billion users. Here's what marketers need to know.
WhatsApp Business Pricing Updates: What’s Changing from July 2025

WhatsApp Business Pricing Updates: What’s Changing from July 2025

From per-message pricing to free Utility template messages, Meta is making some major changes to the WhatsApp Business pricing from July 2025
What To Look For When Choosing a Messaging Channel?

What To Look For When Choosing a Messaging Channel?

D2C messaging made simple: Learn how to choose the right channel based on geography, customer behavior, journey stage, and various other factors.
SMS, WhatsApp, RCS: Which Messaging Channel Should D2C Brands Choose?

SMS, WhatsApp, RCS: Which Messaging Channel Should D2C Brands Choose?

Which messaging channel should D2C brands use in 2025? Here’s a comprehensive comparison of SMS, WhatsApp, and RCS to help you make a decision.
ZEPIC's Free Tools for Effective Email and WhatsApp Marketing

ZEPIC's Free Tools for Effective Email and WhatsApp Marketing

Learn how ZEPIC's free email and WhatsApp marketing tools help you improve customer engagement without increasing your marketing budget.
7 D2C Email Marketing Campaign Ideas to Improve Open Rates

7 D2C Email Marketing Campaign Ideas to Improve Open Rates

Learn about high-impact D2C email marketing strategies & campaigns that deliver a 100% ROI increase with strategic targeting and personalization.
Email Templates 101: Design, Copy, and Best Practices

Email Templates 101: Design, Copy, and Best Practices

Learn essential design principles, copywriting strategies, and AI-powered personalization techniques to maximize your email marketing ROI.
WhatsApp Business April 2025 Update: New Restrictions & WhatsApp Broadcast Limit Explained

WhatsApp Business April 2025 Update: New Restrictions & WhatsApp Broadcast Limit Explained

Discover the latest WhatsApp Business policy updates for April 2025, including new restrictions on message templates and potential broadcast limits.
Customer 360 in Action: How Leading Brands Are Winning with Omnichannel Marketing

Customer 360 in Action: How Leading Brands Are Winning with Omnichannel Marketing

Learn how leading brands are leveraging customer 360 and unified customer data to create seamless, high-converting experiences across every channel.
Top 7 Mass Email Services for High-ROI Email Marketing Campaigns in 2025

Top 7 Mass Email Services for High-ROI Email Marketing Campaigns in 2025

Discover the top mass email services for 2025 to boost deliverability, automation, and ROI for your email marketing campaigns.
AI Segmentation For D2C—How ZEPIC's Zenie AI Creates Smart Customer Segments

AI Segmentation For D2C—How ZEPIC's Zenie AI Creates Smart Customer Segments

Boost your D2C marketing with AI-driven segmentation! Learn how Zenie AI creates smart customer segments & personalizes campaigns with real-time data.
10 AI Marketing Assistants That Can Save You 10+ Hours Weekly in 2025

10 AI Marketing Assistants That Can Save You 10+ Hours Weekly in 2025

Wondering which AI marketing tools can help you save time and optimize your process? We’ve listed 10 AI marketing assistants to make your life easy.

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