Anandhi Moorthy | Author profile and articles

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Senior Content Marketer

Anandhi Moorthy

The Agentic Commerce era: How Shopify, Google, Amazon, and OpenAI are revolutionizing online shopping

The Agentic Commerce era: How Shopify, Google, Amazon, and OpenAI are revolutionizing online shopping

2026 Agentic commerce Updates, Shopify’s Universal Commerce Protocol (UCP), Google’s Gemini Enterprise for CX, OpenAI’s agentic models, and more.

How to Build a Lifecycle Marketing Strategy in 2026: Trends and Best Practices

How to Build a Lifecycle Marketing Strategy in 2026: Trends and Best Practices

2026 Marketing Strategy: Predictive retention, WhatsApp commerce, and lifecycle trends.

New Year, New Margins: Advanced AOV Strategies to Start 2026 Profitably

New Year, New Margins: Advanced AOV Strategies to Start 2026 Profitably

Increase average order value without discounts in 2026 using price anchoring & threshold incentives. Get 20-30% AOV lift and protect margins.

Instagram Global Automation: How ZEPIC Automates ALL Your Posts with One Flow

Instagram Global Automation: How ZEPIC Automates ALL Your Posts with One Flow

Stop creating automations for every post. ZEPIC offers global Instagram automation that works across all content using AI-powered intent detection.

The Smart Reminder Playbook: How to Drive 50% More Repeat Purchases

The Smart Reminder Playbook: How to Drive 50% More Repeat Purchases

Drive up to 50% more repeat purchases with automated reminder marketing. Use wishlist, low stock, and replenishment reminders to boost revenue.

What We Learned (and What’s Next): The ZEPIC 2025 Retrospective

What We Learned (and What’s Next): The ZEPIC 2025 Retrospective

A look back at ZEPIC’s 2025—12× growth, global expansion, AI-powered personalization, major launches, and the path ahead to 2026.

The Ultimate Guide to 2025 Year-in-Review Emails: Examples, Best Practices, & Strategy

The Ultimate Guide to 2025 Year-in-Review Emails: Examples, Best Practices, & Strategy

Learn how D2C brands can use year-in-review emails to increase retention, engagement, and repeat purchases.

Why Two-Way Conversations on WhatsApp and Instagram Matter Now More Than Ever

Why Two-Way Conversations on WhatsApp and Instagram Matter Now More Than Ever

Stop losing sales to competitors. Learn why two-way conversations on WhatsApp and Instagram DMs are the new engine for conversational revenue.

Omnichannel Retail—Part 2: 6 Strategies to Increase Store Sales with Online Retargeting

Omnichannel Retail—Part 2: 6 Strategies to Increase Store Sales with Online Retargeting

Drive in-store sales with omnichannel retail strategies using email, WhatsApp, LIA, geofencing, Instagram, and BORIS to increase foot traffic.

2 New Year Marketing Campaigns That Drive Repeat Purchases

2 New Year Marketing Campaigns That Drive Repeat Purchases

Launch New Year marketing campaigns that boost repeat purchases with second purchase & win-back nudges instead of relying only on acquisition.

The Revenue Growth Playbook: Browse, Cart, and AOV Optimization

The Revenue Growth Playbook: Browse, Cart, and AOV Optimization

Unlock D2C growth with browse abandonment, cart recovery, and AOV optimization flows that turn existing traffic into higher revenue.

The Peak Season Playbook: Engaging Travelers with Instagram, WhatsApp & Email Automation

The Peak Season Playbook: Engaging Travelers with Instagram, WhatsApp & Email Automation

Learn how to use Instagram, WhatsApp, and Email to keep up with the travel peak season demand and upsell or cross-sell services.