Anandhi Moorthy | Author profile and articles

blog

Senior Content Marketer

Anandhi Moorthy

Cart abandonment vs. checkout abandonment: why shoppers leave & how to win them back

Cart abandonment vs. checkout abandonment: why shoppers leave & how to win them back

Discover why cart and checkout abandonment happen and practical tips to reduce lost sales and boost your e-commerce conversions effectively.

Navigating the Shift from Open Marketplaces to Walled Gardens

Navigating the Shift from Open Marketplaces to Walled Gardens

Marketing is shifting fast. Discover how walled gardens are redefining data, access, and where your next campaign truly belongs in 2025.

Fast, Flexible, Human: How ZEPIC Onboards D2C Brands in Under 3 Hours

Fast, Flexible, Human: How ZEPIC Onboards D2C Brands in Under 3 Hours

Are you losing revenue while setting up your marketing automation platform? Discover how ZEPIC helps D2C brands go live in 3 hours & unlock ROI

What the Smartest Brands Do Differently to Get Customer Data

What the Smartest Brands Do Differently to Get Customer Data

Learn how to collect high-quality customer data using ethical strategies and smart AI tools—so you can understand and engage your audience.

Latest WhatsApp Business Features: A Running List

Latest WhatsApp Business Features: A Running List

New WhatsApp Business features let you advertise in Status, monetize channels, and reach 1.5 billion users. Here's what marketers need to know.

WhatsApp Business Pricing Updates: What’s Changing from July 2025

WhatsApp Business Pricing Updates: What’s Changing from July 2025

From per-message pricing to free Utility template messages, Meta is making some major changes to the WhatsApp Business pricing from July 2025

What To Look For When Choosing a Messaging Channel?

What To Look For When Choosing a Messaging Channel?

D2C messaging made simple: Learn how to choose the right channel based on geography, customer behavior, journey stage, and various other factors.

SMS, WhatsApp, RCS: Which Messaging Channel Should D2C Brands Choose?

SMS, WhatsApp, RCS: Which Messaging Channel Should D2C Brands Choose?

Which messaging channel should D2C brands use in 2025? Here’s a comprehensive comparison of SMS, WhatsApp, and RCS to help you make a decision.

ZEPIC's Free Tools for Effective Email and WhatsApp Marketing

ZEPIC's Free Tools for Effective Email and WhatsApp Marketing

Learn how ZEPIC's free email and WhatsApp marketing tools help you improve customer engagement without increasing your marketing budget.

7 D2C Email Marketing Campaign Ideas to Improve Open Rates

7 D2C Email Marketing Campaign Ideas to Improve Open Rates

Learn about high-impact D2C email marketing strategies & campaigns that deliver a 100% ROI increase with strategic targeting and personalization.

Email Templates 101: Design, Copy, and Best Practices

Email Templates 101: Design, Copy, and Best Practices

Learn essential design principles, copywriting strategies, and AI-powered personalization techniques to maximize your email marketing ROI.

WhatsApp Business April 2025 Update: New Restrictions & WhatsApp Broadcast Limit Explained

WhatsApp Business April 2025 Update: New Restrictions & WhatsApp Broadcast Limit Explained

Discover the latest WhatsApp Business policy updates for April 2025, including new restrictions on message templates and potential broadcast limits.