Anandhi Moorthy | Author profile and articles

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Senior Content Marketer

Anandhi Moorthy

WhatsApp Business Account: What You Need to Get Started

WhatsApp Business Account: What You Need to Get Started

WhatsApp Business Account: What You Need to Get Started

Real Estate Use Cases: The Power Duo of WhatsApp and Email for Agents and Developers

Real Estate Use Cases: The Power Duo of WhatsApp and Email for Agents and Developers

Learn how real estate teams can use WhatsApp and email together to speed up lead response and close deals faster.

The Ultimate 2026 Marketing Calendar: Key Dates, Campaign Ideas, and Strategy for Marketers

The Ultimate 2026 Marketing Calendar: Key Dates, Campaign Ideas, and Strategy for Marketers

Plan smarter with the ultimate 2026 marketing calendar featuring important dates, e-commerce campaign ideas, and major global events.

Omnichannel Retail—Part 1: Bringing Offline Shoppers Online

Omnichannel Retail—Part 1: Bringing Offline Shoppers Online

Transform your store into a digital data hub. Learn omnichannel retail strategies to convert offline shoppers into loyal online customers.

The Travel Customer Lifecycle: Mastering the Long Game from Dream to Destination

The Travel Customer Lifecycle: Mastering the Long Game from Dream to Destination

Optimize your travel marketing strategy across the travel customer lifecycle. Use Email, WhatsApp, and Instagram for building customer loyalty.

9 Best Holiday Advent Calendars of 2025 (And What E-commerce Brands Can Learn From Them)

9 Best Holiday Advent Calendars of 2025 (And What E-commerce Brands Can Learn From Them)

Discover the best holiday Advent calendars of 2025 and learn how e-commerce brands can create the same effect to boost December engagement.

The Death of One-Dimensional Data: Why Modern Marketing Needs Intent Intelligence

The Death of One-Dimensional Data: Why Modern Marketing Needs Intent Intelligence

Marketers are using 230% more data,yet understand customers less. Learn why one-dimensional data is killing results and how intent intelligence helps.

Christmas & New Year Marketing: How to Combine Instagram, WhatsApp & Email to Maximize Holiday Revenue

Christmas & New Year Marketing: How to Combine Instagram, WhatsApp & Email to Maximize Holiday Revenue

Learn how to use Instagram, WhatsApp, and email together to create high-converting holiday campaigns that increase Christmas and New Year sales.

How to Turn Transactional Messages Into Sales Opportunities

How to Turn Transactional Messages Into Sales Opportunities

Your most opened emails are underutilized. Learn how to turn order confirmations and shipping updates into high-impact sales opportunities.

The 30 Days After BFCM: Turning One-Time Buyers Into Repeat Customers

The 30 Days After BFCM: Turning One-Time Buyers Into Repeat Customers

Boost BFCM customer retention with a 30-day Educate–Remind–Recover strategy. Turn one-time holiday shoppers into loyal, repeat buyers all year.

Beyond Discounts: The Holiday Marketing Triple Play That Actually Works

Beyond Discounts: The Holiday Marketing Triple Play That Actually Works

Unlock 3X holiday revenue with a triple-layer strategy of festive messaging, flash sales, & urgency tactics. A complete playbook for e-commerce brands

The RTO Prevention Playbook: How Can Indian D2C Brands Cut Failed Deliveries by upto 40%

The RTO Prevention Playbook: How Can Indian D2C Brands Cut Failed Deliveries by upto 40%

Cut RTOs by 40%! Learn how Indian D2C brands reduce failed deliveries with address checks, COD nudges & delivery-day reminders.