Anandhi Moorthy | Author profile and articles

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Senior Content Marketer

Anandhi Moorthy

What We Learned (and What’s Next): The ZEPIC 2025 Retrospective

What We Learned (and What’s Next): The ZEPIC 2025 Retrospective

A look back at ZEPIC’s 2025—12× growth, global expansion, AI-powered personalization, major launches, and the path ahead to 2026.

Omnichannel Retail—Part 2: 6 Strategies to Increase Store Sales with Online Retargeting

Omnichannel Retail—Part 2: 6 Strategies to Increase Store Sales with Online Retargeting

Drive in-store sales with omnichannel retail strategies using email, WhatsApp, LIA, geofencing, Instagram, and BORIS to increase foot traffic.

2 New Year Marketing Campaigns That Drive Repeat Purchases

2 New Year Marketing Campaigns That Drive Repeat Purchases

Launch New Year marketing campaigns that boost repeat purchases with second purchase & win-back nudges instead of relying only on acquisition.

The Revenue Growth Playbook: Browse, Cart, and AOV Optimization

The Revenue Growth Playbook: Browse, Cart, and AOV Optimization

Unlock D2C growth with browse abandonment, cart recovery, and AOV optimization flows that turn existing traffic into higher revenue.

The Peak Season Playbook: Engaging Travelers with Instagram, WhatsApp & Email Automation

The Peak Season Playbook: Engaging Travelers with Instagram, WhatsApp & Email Automation

Learn how to use Instagram, WhatsApp, and Email to keep up with the travel peak season demand and upsell or cross-sell services.

WhatsApp Business Account: What You Need to Get Started

WhatsApp Business Account: What You Need to Get Started

WhatsApp Business Account: What You Need to Get Started

Real Estate Use Cases: The Power Duo of WhatsApp and Email for Agents and Developers

Real Estate Use Cases: The Power Duo of WhatsApp and Email for Agents and Developers

Learn how real estate teams can use WhatsApp and email together to speed up lead response and close deals faster.

The Ultimate 2026 Marketing Calendar: Key Dates, Campaign Ideas, and Strategy for Marketers

The Ultimate 2026 Marketing Calendar: Key Dates, Campaign Ideas, and Strategy for Marketers

Plan smarter with the ultimate 2026 marketing calendar featuring important dates, e-commerce campaign ideas, and major global events.

Omnichannel Retail—Part 1: Bringing Offline Shoppers Online

Omnichannel Retail—Part 1: Bringing Offline Shoppers Online

Transform your store into a digital data hub. Learn omnichannel retail strategies to convert offline shoppers into loyal online customers.

The Travel Customer Lifecycle: Mastering the Long Game from Dream to Destination

The Travel Customer Lifecycle: Mastering the Long Game from Dream to Destination

Optimize your travel marketing strategy across the travel customer lifecycle. Use Email, WhatsApp, and Instagram for building customer loyalty.

9 Best Holiday Advent Calendars of 2025 (And What E-commerce Brands Can Learn From Them)

9 Best Holiday Advent Calendars of 2025 (And What E-commerce Brands Can Learn From Them)

Discover the best holiday Advent calendars of 2025 and learn how e-commerce brands can create the same effect to boost December engagement.

The Death of One-Dimensional Data: Why Modern Marketing Needs Intent Intelligence

The Death of One-Dimensional Data: Why Modern Marketing Needs Intent Intelligence

Marketers are using 230% more data,yet understand customers less. Learn why one-dimensional data is killing results and how intent intelligence helps.