Anandhi Moorthy | Author profile and articles

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Senior Content Marketer

Anandhi Moorthy

Your Guide to Instagram Engagement: How to Turn Comments and Story Reactions Into Sales

Your Guide to Instagram Engagement: How to Turn Comments and Story Reactions Into Sales

Discover how to turn Instagram comments, Story reactions, and DMs into real sales. Learn proven tactics to identify purchase intent and boost ROI.

BFCM & Beyond: Holiday Shopping Trends 2025 with a Bonus Action Plan

BFCM & Beyond: Holiday Shopping Trends 2025 with a Bonus Action Plan

Discover 2025 holiday shopping trends & why BFCM data is the secret to post-holiday growth. Plus, grab our 60-day BFCM action plan.

11 Ways to Write Subject Lines Your Audience Can’t Ignore

11 Ways to Write Subject Lines Your Audience Can’t Ignore

Boost your email open rates with 11 tested subject line hacks. Learn data-driven tactics D2C brands use and see how ZEPIC optimizes every send.

Think Cart Abandonment Is the Only Way Back? Here Are 5 Proven Campaigns to Recover 30% More Revenue

Think Cart Abandonment Is the Only Way Back? Here Are 5 Proven Campaigns to Recover 30% More Revenue

Boost conversions by 30% with 5 revenue recovery campaigns that target browse drop-offs, checkout hesitations, and more.

Cart abandonment vs. checkout abandonment: why shoppers leave & how to win them back

Cart abandonment vs. checkout abandonment: why shoppers leave & how to win them back

Discover why cart and checkout abandonment happen and practical tips to reduce lost sales and boost your e-commerce conversions effectively.

Navigating the Shift from Open Marketplaces to Walled Gardens

Navigating the Shift from Open Marketplaces to Walled Gardens

Marketing is shifting fast. Discover how walled gardens are redefining data, access, and where your next campaign truly belongs in 2025.

Fast, Flexible, Human: How ZEPIC Onboards Consumer Brands in Under 3 Hours

Fast, Flexible, Human: How ZEPIC Onboards Consumer Brands in Under 3 Hours

Are you losing revenue while setting up your marketing automation platform? Discover how ZEPIC helps D2C brands go live in 3 hours & unlock ROI

What the Smartest Brands Do Differently to Get Customer Data

What the Smartest Brands Do Differently to Get Customer Data

Learn how to collect high-quality customer data using ethical strategies and smart AI tools—so you can understand and engage your audience.

Latest WhatsApp Business Features: A Running List

Latest WhatsApp Business Features: A Running List

New WhatsApp Business features let you advertise in Status, monetize channels, and reach 1.5 billion users. Here's what marketers need to know.

WhatsApp Business Pricing Updates: What’s Changing from July 2025

WhatsApp Business Pricing Updates: What’s Changing from July 2025

From per-message pricing to free Utility template messages, Meta is making some major changes to the WhatsApp Business pricing from July 2025

What To Look For When Choosing a Messaging Channel?

What To Look For When Choosing a Messaging Channel?

D2C messaging made simple: Learn how to choose the right channel based on geography, customer behavior, journey stage, and various other factors.

SMS, WhatsApp, RCS: Which Messaging Channel Should D2C Brands Choose?

SMS, WhatsApp, RCS: Which Messaging Channel Should D2C Brands Choose?

Which messaging channel should D2C brands use in 2025? Here’s a comprehensive comparison of SMS, WhatsApp, and RCS to help you make a decision.