Latest WhatsApp Business Features: A Running List

Anandhi Moorthy

Senior Content Marketer
June 17, 2025

TL;DR

  • Brands can now advertise on WhatsApp Status.
  • Users can subscribe to their favorite WhatsApp channels.
  • Businesses can promote their WhatsApp channels within the app

What’s New with WhatsApp Business?

That’s a lingering question in the back of every marketer’s mind, because Meta loves rolling out new features. But keeping up with all the updates can be a tad overwhelming. 

Don’t worry, dear weary friend. This is a safe space and central hub for all those who are seeking answers about WhatsApp Business’s latest updates. 

P.S. Bookmark this post—you’ll be back.

WhatsApp Introduces Ads in Status and Channels

Ever opened the Updates tab on WhatsApp and mindlessly tapped through updates? Well, you’re not alone. Over 1.5 billion users visit the Updates tab every day to get Status updates or view Channels from people and organizations they are interested in. 

Seems like an untapped opportunity to reach your target audience, right?

Meta thought so, too. That’s why they’ve introduced three major updates:

Source: WhatsApp Blog

Ads in Status 

You can now advertise your product or service on WhatsApp status. These ads appear as users casually scroll through updates. Viewers can message your business directly from the ad and kick-start a conversation. 

What This Means for Your Brand:
  • More visibility for your business
  • Higher intent engagement from users already active on WhatsApp
  • And since user-initiated conversations are free for 24 hours, you’re getting cost-effective conversions

Channel Subscriptions

Users can now subscribe to their favorite WhatsApp channels for a monthly fee. In return, they get exclusive content and updates from the brands, creators, or communities they care about most.

What This Means for Your Brand:
  • You can build a loyal, paying community right within WhatsApp
  • Narrow your audience down to high-intent followers who genuinely want to hear from you
  • Share premium content like early access, behind-the-scenes updates, or members-only deals

Promoted Channels:

Brands promote their WhatsApp channels directly within the app’s search and discovery section, similar to Instagram’s suggested accounts feature. 

What This Means for Your Brand:
  • Get discovered by new users who are actively exploring channels.
  • Drive visibility inside WhatsApp without depending on other platforms.
  • Boost visibility during product launches, seasonal campaigns, or key moments.

These updates have opened up new avenues for marketers to reach their prospects directly.

What new features will WhatsApp announce next? Keep an eye on this post to find out!

Last Updated on June 17, 2025.

Desperate times call for desperate Google/Chat GPT searches, right? "Best Shopify apps for sales." "How to increase online sales fast." "AI tools for ecommerce growth."

Been there. Done that. Installed way too many apps.


But here's what nobody tells you while you're doom-scrolling through Shopify app reviews at 2 AM—that magical online sales-boosting app you're searching for? It doesn't exist. Because if it did, Jeff Bezos would've bought (or built!) it yesterday, and we (fellow eCommerce store owners) would all be retired in Bali by now.


Growing a Shopify store and increasing online sales isn’t easy—we get it. While everyone’s out chasing the next “revolutionary” tool/trend (looking at you, DeepSeek), the real revenue drivers are probably hiding in plain sight—right there inside your customer data.
After working with Shopify stores like yours (shoutout to Cybele, who recovered almost 25% of their abandoned carts with WhatsApp automation), we’ve cracked the code on what actually moves the needle.


Ready to stop app-hopping and start actually growing your sales by using what you already have? Here are four fixes that will get you there!

Fix #1: Convert abandoned carts instantly (Like, actually instantly)

The Painful Truth: You're probably losing about 70% of your potential sales to cart abandonment. That's not just a statistic—it's real money walking out of your digital door. And looking for yet another Shopify app for abandoned cart recovery isn't going to fix it if you're not getting the fundamentals right.

The Quick Fix: Everyone knows you need multi-channel recovery that hits the sweet spot between "Hey, did you forget something?" and "PLEASE COME BACK!" But here's the reality—most recovery apps are a one-trick pony. They either do email OR WhatsApp, not both. And don't even get us started on personalizing offers based on cart value—that usually means toggling between three different dashboards while praying your apps talk to each other.

Enter ZEPIC: This is where we come in. With ZEPIC's automated Flows, you can:
Launch WhatsApp recovery messages (with 95% open rates!)
Set up perfectly timed email sequences (or vice versa)
Create personalized recovery offers not just on cart value but based on your customer’s behavior/preferences
Track and optimize everything from one dashboard

Fix #2: Reactivate past customers today

The Painful Truth: You're probably losing about 70% of your potential sales to cart abandonment. That's not just a statistic—it's real money walking out of your digital door. And looking for yet another Shopify app for abandoned cart recovery isn't going to fix it if you're not getting the fundamentals right.

The Quick Fix: Everyone knows you need multi-channel recovery that hits the sweet spot between "Hey, did you forget something?" and "PLEASE COME BACK!" But here's the reality—most recovery apps are a one-trick pony. They either do email OR WhatsApp, not both. And don't even get us started on personalizing offers based on cart value—that usually means toggling between three different dashboards while praying your apps talk to each other.

Enter ZEPIC: This is where we come in. With ZEPIC's automated Flows, you can:
Launch WhatsApp recovery messages (with 95% open rates!)
Set up perfectly timed email sequences (or vice versa)
Create personalized recovery offers not just on cart value but based on your customer’s behavior/preferences
Track and optimize everything from one dashboard

Offering light at the end of the tunnel is Google’s Privacy Sandbox which seeks to ‘create a thriving web ecosystem that is respectful of users and private by default’. Like the name suggests, your Chrome browser will take the role of a ‘privacy sandbox’ that holds all your data (visits, interests, actions etc) disclosing these to other websites and platforms only with your explicit permission. If not yet, we recommend testing your websites, audience relevance and advertising attribution with Chrome’s trial of the Privacy Sandbox.

Top 3 impacts of the third-party cookie phase-out

Who’s impacted

How

What next

Digital advertising and
acquisition teams
Lack of cookie data results in drastic fall in website traffic and conversion rate
Review all cookie-based audience acquisition. Sign up for Chrome’s trial of the Privacy Sandbox
Digital Customer Experience
Customers are not served relevant, personalised experiences: on the web, over social channels and communication media
Multiply efforts to collect first-party customer data. Implement a Customer Data Platform
Security, Privacy and Compliance teams
Increased scrutiny from regulators and questions from customers about data storage and usage
Review current cookie and communication consent management, ensure to align with latest privacy regulations